Home > Consumer Goods & Services > Appliances > Small Kitchen Appliances > Portable Blender Market
The key players operating in the market are BELLA, BILACA, BlendJet, and Conair Cuisinart. The market is highly fragmented due to the presence of large and medium sized manufacturers competing for a share, with no single player dominating the landscape. The evolving nature of the market, with factors, such as the rising demand for instant & healthy meals, makes it attractive for new entrants. Manufacturers are also investing in partnerships and collaborations to showcase their blenders in real-life settings. Manufacturers also competing on price and pricing strategies to attract price-sensitive consumers.
Major players operating in the portable blender industry include: