Portable Blender Market - By Material (Plastic, Glass, Steel), By Distribution Channel (Online, Offline), By Region, Forecast 2024 – 2032

Portable Blender Market Size

Portable Blender Market size was valued at over USD 224 million in 2023 and is anticipated to register a CAGR of 4.7% between 2024 and 2032, driven by increasing awareness for health-conscious food & beverages. The changing lifestyles, shifting eating habits, and consumers’ hectic schedules further contribute to the increased adoption of portable blenders. Portable blenders provide fast and efficient way to prepare healthy food and drinks, saving the time of consumer in their hectic schedules. Their demand is also increasing due to their convenience in urban areas, where customers seek simple & healthy lunch options.  
 

Moreover, the increasing number of dual-income households all over the world is boosting product demand. For instance, according to a survey by YouGov PLC, over 55% of U.S. households had two income earners in 2018. Likewise, as per the Modern Families Index 2019, over 75% of households in the UK had both partners working. As a result, the product demand is anticipated to rise over the forecast period.
 

Portable blenders offer fewer functionalities compared to traditional countertop blenders owing to their compact design and short battery life. They do not feature adjusting speed, specialized blades, and specialized blending programs, which can hinder their adoption for specific customer requirements. Also, counterfeit portable blenders made with inferior materials can hamper product demand and harm brand image. For instance, according to the OECD report on fake trade, the number of counterfeit products in the electronics market worldwide reached approximately USD 3 trillion in 2022, underscoring the importance of cautious purchase decisions by consumers and legitimacy & security guarantees of items of manufacturers.
 

Portable Blender Market Trends

The growing consumer awareness of health & wellness, along with the increasing popularity of instant consumables, is fueling the market. These blenders offer a quick & effective method for making beverages or meals and also remove the necessity of conventional bench materials or preparation methods, which can be time-consuming. Portable mixers can be easily handled with a minimal need for setup. They do not have tapping or mixing features, offering ease of use to individuals with basic cooking abilities. Furthermore, many portable blenders either have removable parts or are dishwasher-safe, making cleaning easier and more convenient.

Portable Blender Market Analysis

Based on material, the market is segmented into plastic, glass, and steel. Blenders made of plastic material held the largest share of 50% in 2023 and are expected to grow at a CAGR of 4.9% during the forecast period from 2024-2032. Plastic portable blenders are considered the most convenient option among customers for travel purposes. They simplify the process of making smoothies and health drinks in a gym, during outdoor workouts, or at office desks as they are lightweight and durable. Consumers prefer these devices due to their durability and fewer possibilities of breaking when dropped, increasing their popularity. For example, the Ninja Personal Blender Company from Shark Ninja Operating LLC features lids made of tough four-sided plastic for added strength.
 

Portable blenders made of glass are anticipated to experience significant growth during the forecast period due to their benefits such as scratch resistance, no impact on food, high transparency, eco-friendliness, and recyclability.
 

Based on distribution channel, the portable blender market is divided into offline and online. The offline distribution channel accounted for the largest market share of 132.6 million in 2023 and is expected to reach 197.3 Million in 2032. This dominance can be attributed to the benefits of offline channels, such as direct inspection of the product quality and specification, before making the purchase. With the help of offline channels, brands can provide unique experiences to customers, allowing them to understand the product better and make an appropriate choice. In addition, the availability of a wide range of products by different brands and the ability to compare prices and product attributes positively impact the growth of offline channels.
 

North America held the largest market share of 38% in 2023 and is expected to reach 133.9 million in 2032. The North America region is propelling the business demand for portable blenders owing to increasing consumer awareness of healthy and nutritious drinks. Further, growing demand for ready-to-eat meals and drinks are anticipating the market growth. Furthermore, the rising need for fast & easy, yet healthy meal preparations is also expected to create a higher demand for portable blenders in North America during the projected timeframe.
 

US dominated the North America portable blender market with revenue of around USD 67.3 Million in the year 2023 and expected to reach around USD 105.6 Million by 2032. The demand for portable blender is rising in the US due to factors such as Strong Consumer Base and technological advancements. The United States has a diverse consumer base, with the increasing interest in health and wellness. Portable blenders are ideal for many Americans' lifestyles, providing quick ways to prepare healthy smoothies, shakes, and other beverages. Also, the growing emphasis on health-conscious living has boosted demand for portable blenders across the country. For Instance, According to the Statista Consumer Insights, roughly 50% of Americans claim to actively try eat healthy food and are interested in making healthier food choices.
 

Germany dominated the Europe portable blender market with revenue of around USD 12.14 Million in the year 2023 and expected to reach around USD 18.84 Million by 2032. Germany is well known for its engineering skill and commitment to quality production. German portable blender manufacturers prioritize quality, durability, and performance, establishing a reputation for delivering high-quality goods that meet European consumer expectations.
 

China dominated the Asia Pacific portable blender market with revenue of around USD 21.26 Million in the year 2023 and expected to reach around USD 32.09 Million by 2032. The dominance of the country is attributed  to the low cost of the product, customers' high spending power.  China is the world's largest manufacturing hub for electronic products, which drives the Asia Pacific market growth.
 

Portable Blender Market Share

The key players operating in the market are BELLA, BILACA, BlendJet, and Conair Cuisinart. The market is highly fragmented due to the presence of large and medium sized manufacturers competing for a share, with no single player dominating the landscape. The evolving nature of the market, with factors, such as the rising demand for instant & healthy meals, makes it attractive for new entrants. Manufacturers are also investing in partnerships and collaborations to showcase their blenders in real-life settings. Manufacturers also competing on price and pricing strategies to attract price-sensitive consumers.
 

Portable Blender Market Companies

Major players operating in the portable blender industry include:

• BELLA Sensio Inc.
• Bilaca Electric Co., Ltd.
• BlendJet Inc.
• Blufied Limited
• Bosh Home Appliances
• Conair Corporation
• Electrox
• Gourmia Inc.
• Hamilton Beach Brands Holding Company
• Keyton USA
• Little Bees LLC
• Homeland Housewares LLC
• SharkNinja Operating LLC
• Capital Brands LLC
• Sunbeam Products, Inc.
   

Portable Blender Industry News

• In February 2024, BlendJet, a company based in the U.S., introduced the BlendJet 2 portable blender in India. BlendJet's goal is to support the growth of India's direct-to-consumer market, with an anticipated increase in revenue of USD 1.5 million. These portable blenders come in a variety of colors. They are small, strong, and adaptable, ideal for creating various edible items.
   
• In April 2023, Blendtec, a top producer of premium blenders and kitchen gadgets, introduced an immersion blender. It is created to offer flexibility and ease in blending, mixing, and pureeing.
   
• In March 2022, Fresko introduced KitchenHub, the first five-in-one food processor & blender in the world. This intelligent processing station merges the functions of different key kitchen appliances, such as a juicer, a grinder, a vegetable & fruit cleaner, and a meat mincer, into a single unit for quick & effective food preparation.
   

The portable blender market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2032, for the following segments:

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Market, By Material

• Plastic
• Glass
• Steel

Market, By Distribution channel

• Online
  • Company Websites
  • E-commerce Platforms
• Offline
  • Department Stores
  • Supermarkets/Hypermarkets
  • Other retail stores (Specialty Kitchenware Stores, etc)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA