Pontoon Market Analysis

Pontoon Market Analysis

To get key market trends

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Based on tube type, the three-tube segment holds more than 50% of the market share in 2022. The latest triple-tube configuration pontoons are driving the market growth by offering enhanced stability, improved performance, and increased carrying capacity. For instance, in December 2022, Harris’ Solstice 230, a triple-tube configuration, was re-launched with many updated features and aesthetics.
 

The transformed configuration includes a modern & streamlined appearance of the fence line, which was achieved by reducing the number of perimeter rails. The logo badge was refreshed to serve a dual purpose, seamlessly integrating both docking and navigation lights. The increased load-bearing capacity is suitable for various recreational activities and appeals to consumers looking for versatile pontoons, thereby making the triple-tube configuration a significant factor in expanding the market.
 

Based on application, the recreational segment accounted for 36% of the pontoon market share in 2022. Partnerships are playing a vital role in boosting the growth of recreational applications in the market. For instance, in August 2023, Boat Fix, a company specializing in telematics for recreational boating, started offering remote monitoring, GPS tracking, geofencing, and round-the-clock customer support. It collaborated with Bentley Pontoon to introduce the Bentley 24/7 Assurance program, an inclusive feature for all 2024 model-year boat purchases. By combining forces, these partners aim to expand the range of their recreational offerings, attracting a wider audience and fostering the continued expansion of the market.
 

North America pontoon market generated USD 4.8 billion in revenue in 2022, attributed to a surging interest in water-based recreational activities. Boating, fishing, and watersports have become increasingly popular outdoor pursuits, increasing the demand for pontoons as versatile platforms that cater to consumer preferences. Pontoons offer spacious and stable environments for families, friends, and enthusiasts to enjoy water activities, making pontoons an appealing choice for individuals seeking relaxing experiences on lakes, rivers, and coastal waters.