Polyvinyl Alcohol (PVA) Films Market Analysis

Polyvinyl Alcohol Films Market Analysis

The global market is bifurcated based on application as water soluble and polarizer. Water soluble application is further segmented as detergent packaging, agrochemical packaging, laundry bags, embroidery, and others. Rising consumer awareness & focus towards maintaining health and hygiene will propel the product demand in single-use packaging products such as detergents.
 

Moreover, the biodegradable, water soluble, and low-toxic nature of the product has increased its adoption for detergent packaging. These are frequently used to meet the strict requirements of many governmental and industrial standards which is likely to simulate the growth of polyvinyl alcohol films market.
 

Detergent packaging application witnessed a consumption of over 7.5 kilo tons in 2019. Polyvinyl alcohol films market growth is attributed to stringent environmental regulations on waste disposal and green packaging initiatives in North America and Europe. They are compatible with detergents and are decomposed when in contact with water.
 

Rising detergent demands owing to rise in global population, industrialization and purchase power parity of consumers will provide lucrative business opportunities for industry expansion.
 

Polarizer applications of polyvinyl alcohol film are bifurcated into LCD panels and others. PVA films serve as polarizers which allow the display of bright & clear images on liquid crystal display (LCD) screens, thereby making them essential elements of LCD technology. The LCD panel industry has witnessed high production levels and capacity expansion which has resulted in tremendous price reduction and aggressive market growth. PVA films market size from LCD polarizers surpassed USD 6.4 billion in 2019.
 

Consumers, primarily among the Gen X, Gen Z and the millennial segments, are increasingly engaged in television viewing on mobile devices such as smartphones and tablets. The substantial penetration of high-speed mobile data, rising prevalence of smart devices and growing video streaming services has increased TV viewership on mobile devices. LCD panels find extensive adoption in smartphones on account of their excellent image quality, and low power demand which should stimulate the growth of polyvinyl alcohol films market.
 

Polyvinyl alcohol films market size in Europe may surpass USD 120 million by 2026. Growing focus on ensuring the satisfaction of future food requirements in a sustainable manner and increasing awareness among farmers regarding nutrient requirement of plants should drive the demand for fertilizers in the region. Technological advancements have resulted in the development of improved fertilizer products which target specific crops, thus ensuring nutrient-use efficiency and increases yields.
 

PVA films are witnessing rising adoption for fertilizer and pesticide packaging owing to their water soluble and biodegradable nature which reduces plastic pollution.
 

Europe has witnessed a decline in arable land but the food requirement has increased which has boosted the requirement for crop protection products to retain & enhance crop yields. Rising environmental concerns regarding the usage of chemical pesticides and favorable government policies should stimulate the adoption of biopesticides.
 

The European Union has banned various pesticides such as imidacloprid, clothianidin and thiamethoxam on account of their toxic impact on bees. EU Directive 2009/128/EC advocates for the lower usage of pesticides and promotes non-chemical methods such as biopesticides which should stimulate the growth of polyvinyl alcohol films market.