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The DIY (Do-It-Yourself) trend is gaining significant traction, particularly in developed countries like the U.S., Canada, and Europe. With a growing emphasis on home improvement, there is an expanding market for home-use polishers, especially for woodwork, furniture, flooring, and minor car detailing.
The popularity of platforms such as YouTube and DIY home improvement shows has encouraged consumers to undertake home renovation and maintenance tasks independently. As spending on home improvement increases, so does the demand for tasks like sanding, buffing, and polishing floors, countertops, and furniture, with many consumers seeking professional-level results.
Professional-grade polishers, particularly those designed for heavy-duty and industrial applications, often come with a high upfront cost, which can limit adoption among small businesses, DIY enthusiasts, and budget-conscious consumers. Although modern polishers are designed to be more user-friendly, there remains a learning curve for new users. Improper use can result in surface damage, deterring some from purchasing higher-end tools. The market is highly competitive, with numerous players offering similar products. Companies must continuously innovate and introduce differentiating features to maintain a competitive edge.