Podcasting Market Trends

Podcasting Market Trends

Currently, the market of podcasting is showing tendencies towards concentration, and such M&A market players as Spotify, Amazon, and SiriusXM. These companies are willing to outlay a good sum of money to buy some of the trending shows, special rights to content and total purchase of production companies in a bid to set their products from the rest and gain more listenership to the exclusive high-quality content. For example, Spotify absorbing Gimlet Media, Parcast, and the Ringer has helped enhance the number of podcasts on the platform and the company’s hold on the channel.
 

Another new trend is using analytics and listeners’ data to improve content production and ways to make money. Podcast market is using big data and AI to know the listeners’ behavior patterns and the results of the episodes. This helps the podcaster to produce more relevant content, place the ads more relevant to the content, it also assists the advertisers to target their audiences. Such insights are helping to improve not only the maturity of the money-making product of podcasting but also the monetary investments put into the field.