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Podcasting Market Share

Report ID: GMI10254
Published Date: Jul 2024
Report Format: PDF

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Podcasting Market Share

Spotify and Apple Podcasts hold a share of over 10% in the podcasting industry. Apple Podcasts leverages its ecosystem integration as a key growth driver in the podcasting industry. Being the default podcast app on millions of Apple devices ensures a wide reach and accessibility for users globally. The platform's extensive and diverse content library across various genres, combined with its strong global presence, caters to a broad international audience interested in a wide range of topics.

Apple's support for independent creators and its role in fostering a vibrant podcasting community also contribute to its popularity among podcast listeners. Furthermore, Apple continues to innovate with features such as Channels for curated podcast collections and original content initiatives, enhancing podcast discovery & user engagement within its ecosystem.

Podcasting Market Companies

Major players operating in the podcasting industry are:

Spotify
Apple Podcasts
Amazon/Audible
Google Podcasts
iHeartMedia
Stitcher
TuneIn

Authors: Suraj Gujar , Deeksha Vishwakarma

Frequently Asked Questions (FAQ) :

The market size of podcasting reached USD 27.1 billion in 2023 and is set to witness over 15% CAGR between 2024 and 2032, led by the increasing utilization of on-demand content.

The hybrid models segment in the podcasting industry held over 24% share in 2023, due to its ability to be utilized by different companies in different branches of their businesses.

North America market accounted for over 30% share in 2023, attributed to huge investments in advertising, and robust digital infrastructure.

Spotify, Apple Podcasts, Amazon/Audible, Google Podcasts, iHeartMedia, Stitcher, and TuneIn