PMS and Menstrual Health Supplements Market – By Product (Combined, Single [Vitamins, Minerals]), Consumer Group (Premenstrual Syndrome, Perimenopause), Formulations (Tables & Capsules, Powder), Distribution Channel, Global Forecast (2024 - 2032)

PMS and Menstrual Health Supplements Market Size

PMS and Menstrual Health Supplements Market size accounted for USD 23.4 billion in 2023 and is predicted to showcase lucrative growth at a CAGR of 5.8% between 2024 and 2032. One of the primary drivers is the increasing awareness and acceptance of menstrual health issues, leading to a higher demand for products that can alleviate symptoms associated with PMS and promote overall menstrual health.
 

Additionally, lifestyle changes, including poor dietary habits and high-stress levels, have contributed to a rise in menstrual health issues, further fueling the demand for supplements targeting these concerns. Furthermore, rise of e-commerce and direct-to-consumer sales channels has further boosted the market, making it easier for consumers to access a wide range of products.
 

PMS and menstrual health supplements are dietary supplements specifically formulated to address and alleviate the symptoms associated with Premenstrual Syndrome (PMS) and general menstrual health. These often includes vitamins supplements, mineral supplements, herbal extracts, amino acids supplements, and other nutrients aimed at supporting hormonal balance, reducing menstrual pain, and managing mood swings and other emotional symptoms linked to the menstrual cycle.
 

PMS and Menstrual Health Supplements Market Trends

• Rising prevalence of PMS and menstrual disorders, such as dysmenorrhea (painful periods), menorrhagia (heavy menstrual bleeding), and premenstrual dysphoric disorder (PMDD), is a significant driver for market growth. Factors contributing to this increase include stress, lifestyle changes, and dietary habits.
   
• As more women experience these issues, the demand for non-prescription, easily accessible solutions like dietary supplements has grown. The adoption of women’s health supplements is increasing as part of a proactive approach to managing health symptoms and improving overall reproductive health in women.
   
• Furthermore, the increased awareness contributes to destigmatizing menstruation, empowering individuals to seek effective management options like dietary supplements. It encourages a holistic approach to menstrual health, emphasizing nutrition and lifestyle factors.
   
• Moreover, informed consumers are more likely to demand products that address specific symptoms, driving innovation and market expansion.
   

PMS and Menstrual Health Supplements Market Analysis

Based on product, the market is segmented into combined nutrition supplements and single nutrition supplements. The combined nutrition supplements segment dominated the global market with 51.8% of market share in 2023.
 

• High market share can be attributed primarily to comprehensive formulation of combined supplements that integrates vitamins, minerals, herbal extracts, and other nutrients essential for managing symptoms associated with menstruation.
   
• These supplements offer a holistic approach by addressing hormonal balance, mood swings, and physical discomfort like cramps and bloating in a single product.
   
• Thus, consumers appreciate the convenience of having multiple beneficial ingredients in one supplement, which simplifies their regimen and ensures they receive balanced nutritional support.
   

Based on consumer group, the PMS and menstrual health supplements market is classified into premenstrual syndrome (PMS) and perimenopause. The premenstrual syndrome segment was valued at USD 13.3 billion in 2023.
 

• PMS affects a significant portion of menstruating women, with symptoms ranging from mild to severe. As a result, there is a large consumer base actively seeking relief from symptoms such as mood swings, bloating, cramps, and fatigue. Supplements targeting PMS specifically cater to this widespread demand, making it the dominant segment within the market.
   
• Additionally, the effectiveness of supplements in alleviating PMS symptoms is supported by scientific research and consumer testimonials. Consumers trust these products based on positive experiences and recommendations, further driving their popularity and market share.

Based on formulation, the PMS and menstrual health supplements market is categorized into tablets & capsules, powder, softgels, and other formulations. The tablets & capsules segment held majority of market share and is projected to reach USD 17.6 billion by 2032.
 

• Tablets and capsules offer stability and a longer shelf life compared to other supplement such as liquids or powders, ensuring that the active ingredients remain potent and effective over time.
   
• Additionally, their wide availability across different distribution channels further enhances accessibility, making it convenient for consumers to purchase and integrate into their wellness regimens.
   
• As a result, the tablets and capsules segment continue to dominate the market, driven by consumer preference for reliable and convenient supplement options.
   

Based on distribution channel, the PMS and menstrual health supplements market is divided into retail pharmacies, hospital pharmacies, and online pharmacies. The retail pharmacies segment dominated the market and is anticipated to grow at 5.7% of CAGR.
 

• Retail pharmacies are widely accessible to consumers, offering convenient locations where individuals can easily purchase PMS and menstrual health supplements.
   
• Furthermore, these pharmacies typically stock a diverse range of PMS and menstrual health supplements from various brands. This variety allows consumers to compare products, select those that best meet their needs, and explore different formulations such as tablets, capsules, and softgels.

North America PMS and menstrual health supplements market in 2023 was valued at USD 9.8 billion and is predicted to reach USD 15.9 billion by 2032.
 

• Consumers in North America are well-informed about PMS and menstrual health issues, leading to a strong demand for supplements that can alleviate symptoms such as mood swings, cramps, and fatigue associated with menstruation.
   
• Moreover, the region benefits from a robust healthcare infrastructure and advanced pharmaceutical industry. This infrastructure supports extensive research and development efforts, leading to the introduction of innovative supplement formulations tailored specifically for menstrual health.
   
• Such aforementioned factors significantly influence the growth of this region.
   

The U.S. PMS and menstrual health supplements market is anticipated to experience growth at 5.5% CAGR to reach USD 14.6 billion by the end of the forecast period.
 

• The US market accounts for a significant position in global market due to its stringent regulatory standards enforced by the FDA, which ensure the safety, efficacy, and quality of supplements, thereby enhancing consumer trust and driving higher consumption rates.
   
• Additionally, the wide availability of supplements across various distribution channels, including pharmacies, and online platforms, makes it easy for consumers to access a broad range of products, contributing to higher market penetration and share.
   

Germany PMS and menstrual health supplements market is predicted to experience growth in near future.
 

• The country's strong healthcare infrastructure, coupled with a high level of awareness and acceptance of menstrual health supplements, contributes to the market growth.
   
• Additionally, the presence of key market players and extensive distribution networks further consolidates Germany's position in this sector.
   

India PMS and menstrual health supplements market is anticipated to grow significantly by the end of the forecast period.
 

• According to an article published by National Institutes of Health, the estimated prevalence of PMS in India is found to be 43%.
   
• This substantial prevalence rate indicates that nearly half of the menstruating population in India experiences PMS, highlighting a large target audience in need of effective symptom management solutions. Thereby, driving the demand and adoption of PMS and menstrual health supplements in the country.
   

PMS and Menstrual Health Supplements Market Share

The PMS and menstrual health supplements industry is highly competitive, characterized by the presence of numerous global and regional players. Key market participants include large pharmaceutical companies, specialized supplement manufacturers, and emerging startups focused on women's health. Companies like Herbalife, Nature's Bounty, and Country Life dominate the market with extensive product portfolios, strong brand recognition, and wide distribution networks.
 

PMS and Menstrual Health Supplements Market Companies

Prominent players operating in the PMS and menstrual health supplements industry include:

• Amway
• Archer Daniels Midland
• Country Life
• CVS Health
• DM Pharma
• HealthBest
• Herbalife International of America, Inc.
• InStrenghth
• JS Health
• Looni
• Nature’s Bounty
• Nature's Craft
• Pharmavite LLC
• Power Gummies
• Purify Life
   

PMS and Menstrual Health Supplements Industry News

• In August 2022, Looni launched Balance Beam Mood Complex, a vegan menstrual health supplement that includes ingredients like 5-HTP, ashwagandha, L-theanine, and vitamin B to support hormone and neurotransmitter balance, helping to reduce mood swings and irritation. This helped the company expand its product offerings and increase sales.
   

The PMS and menstrual health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 - 2032 for the following segments:

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Market, By Product

• Combined nutrition supplements
• Single nutrition supplements
  • Vitamins
  • Minerals
  • Herbal supplements
  • Other single nutrition supplements

Market, By Consumer Group

• Premenstrual syndrome (PMS)
• Perimenopause

Market, By Formulation

• Tablets & capsules
• Powder
• Softgels
• Other formulations

Market, By Distribution Channel

• Retail pharmacies
• Hospital pharmacies
• Online pharmacies

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa