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Plus size Clothing Market Trends

Report ID: GMI11574
Published Date: Sep 2024
Report Format: PDF

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Plus size Clothing Market Trends

Globalization has enabled brands to reach consumers in various regions through online platforms and international retail chains. This increased accessibility has expanded the market for plus-size clothing, allowing consumers to find and purchase products that may not be available locally. According to the U.S. Census Bureau, e-commerce sales in the United States reached $870.8 billion in 2021, highlighting the significant role of online shopping in market expansion. Additionally, globalization facilitates the exchange of fashion trends and ideas across cultures, leading to a richer variety of plus-size styles that cater to diverse tastes and preferences.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The plus size clothing industry was valued at USD 114.1 billion in 2023. This market is projected to grow at a CAGR of 5.1% during the forecast period, driven by a cultural shift towards body positivity and inclusive fashion.

The casual wear segment holds the largest market share, with revenue of approximately USD 38 billion in 2023. This segment is expected to grow at a CAGR of 5.9%, fueled by the increasing demand for comfortable yet stylish plus-size apparel, supported by body positivity campaigns.

The synthetic fabrics segment holds the maximum share of the market, accounting for 64.3% of the total due to the durability, flexibility, and ability of synthetic fabrics to maintain shape and comfort in plus-size apparel.

North America accounted for approximately 38.8% of the market in 2023 and is expected to grow at a CAGR of 4.5%, driven by the body positivity movement and a growing demand for stylish, comfortable plus-size apparel across diverse lifestyle needs.

Major players in the plus size clothing industry include Nike, Inc., adidas America, Inc., Hennes & Mauritz AB (H&M), ASOS, Ashley Stewart, and Lane Bryant.