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Deere & Company and CNH Industrial N.V. hold a significant market share of over 35% in the planting machinery industry. Deere & Company focuses on continuous innovation in precision planting technologies. This includes advancements in GPS-guided machinery, automated planting systems, and data analytics tools to optimize seed placement and increase crop yields. This helps the company in enhancing farm productivity and meeting the increasing demand for precision agriculture solutions.
CNH Industrial focuses on expanding its product portfolio and offering customized planting machinery solutions. This includes developing a range of equipment designed for different farm sizes, crops, and regional requirements. By offering versatile and customized solutions, the company strengthens its competitive position in the global market.
Major players operating in the planting machinery industry are: