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The continuous investments in R&D activities for driving innovations in the plant protein sector will complement the market growth trajectory. To cite an instance, in October 2023, ADM re-scoped its investment project for protein modernization in Decatur, Illinois amidst the sluggish demand for meat alternatives. Several companies are also placing efforts on bringing new technologies for improving the texture, taste, as well as nutritional profile of plant-based products, further adding to the product uptake.