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Majority of the players in the plant-based waters market are located at the domestic level and are these are
Multi-nationals are eyeing to enter the developing countries as there exists untapped potential for different product categories. For instance, Coke in India is marketing Zico, a U.S. coconut water brand. The company’s brands are experiencing overwhelming reception to the brand and loyalty to the product. Companies are inking distribution deals with sellers such as Amazon stores etc.