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Plant-based Nuggets Market size was valued at USD 430 million in 2022 and is estimated to expand at a CAGR of 5.6% between 2023 and 2032. Growing awareness of the health benefits of plant-based diets, including reduced cholesterol, saturated fat, and potential lower risk of certain diseases, has led consumers to seek healthier alternatives to traditional meat-based nuggets. Increased awareness of animal welfare issues in the meat industry has prompted consumers to opt for plant-based nuggets as a cruelty-free alternative.
Concerns about the environmental impact of animal agriculture, such as greenhouse gas emissions, deforestation, and water usage, have motivated consumers to choose plant-based options like nuggets as a more sustainable and eco-friendly choice.
Report Attribute | Details |
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Base Year: | 2022 |
Plant-based Nuggets Market Size in 2022: | USD 430 Million |
Forecast Period: | 2023 to 2032 |
Forecast Period 2023 to 2032 CAGR: | 5.6% |
2032 Value Projection: | USD 744.1 Million |
Historical Data for: | 2018 to 2022 |
No. of Pages: | 150 |
Tables, Charts & Figures: | 246 |
Segments covered: | Source, Product type, Flavor, Distribution Channel, and Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Plant-based nugget manufacturers often compete with well-established meat-based nugget brands, which have significant market share and brand loyalty. Convincing consumers to switch to plant-based options can be challenging. Plant-based nuggets may be more expensive to produce than traditional meat-based nuggets due to the cost of plant-based ingredients and specialized production processes. This can make them less affordable for some consumers. Sourcing high-quality plant-based ingredients at scale can be a challenge.
During the pandemic, there was a heightened focus on health and wellness, leading many consumers to reevaluate their dietary choices. This increased health awareness boosted the demand for plant-based products, including nuggets, as consumers sought healthier alternatives to traditional meat-based options. COVID-19 prompted shifts in consumer preferences and behaviors. Some consumers turned to plant-based diets to reduce their environmental impact and support sustainable food choices, contributing to increased demand for plant-based nuggets. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the market growth.
Manufacturers are continuously innovating and expanding their product offerings to provide a diverse range of plant-based nuggets with various flavors, textures, and ingredient combinations. This trend caters to different consumer tastes and culinary preferences. Consumers are increasingly seeking plant-based nuggets with clean labels, featuring recognizable and natural ingredients. Brands that prioritize transparency in ingredient sourcing and manufacturing processes are gaining consumer trust.
Soy-based nuggets segment held significant of the plant-based nuggets market share in 2022. Soy-based nuggets have been on the market for longer and are well-known among consumers, making them readily available and familiar. Soy-based ingredients provide a good source of protein, attracting consumers seeking a meat-like texture and substantial protein content in plant-based options.
Based on product type, the plant-based nuggets market is segmented as refrigerated and frozen. Refrigerated plant-based nuggets are perceived to be fresher and of higher quality compared to frozen alternatives. Consumers seeking a more natural and less processed option are drawn to refrigerated products. Refrigerated plant-based nuggets are typically minimally processed, which resonates with consumers looking for whole-food-based alternatives without the need for freezing and long-term storage.
The plant-based nuggets market from original flavor segment is anticipated to grow at 4.9% CAGR through 2032. Classic savory flavors, such as original, barbecue, or buffalo, appeal to consumers seeking the taste of traditional meat-based nuggets. Classic savory flavors are often popular among children and families, offering a sense of familiarity and comfort.
The plant-based nuggets market from convenience stores segment will gain remarkable momentum during the forecast timeline. Plant-based nuggets in convinience stores benefit from wide availability, making them accessible to a broad consumer base.
U.S. plant-based nuggets market size dominated around USD 94.7 million in 2022. Consumers in North America are increasingly adopting plant-based diets to support their health and well-being. Plant-based nuggets are perceived as a healthier alternative to traditional meat-based nuggets, as they are often lower in saturated fat and cholesterol. Thus, the above-mentioned variables would augment the Plant-based nuggets business growth in the North America positively.
Some of the major companies operating in the plant-based nuggets market are
These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
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Market, By Source
Market, By Product type
Market, By Flavor
Market, By Distribution Channel
The above information has been provided for the following regions and countries: