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Developments in food technology are enabling companies to create more realistic plant-based seafood products that mimic the texture, taste, and nutritional value of real fish. This has positively affected the market size. For instance, in August 2022, unMEAT, a plant-based protein brand, launched new fish-free tuna in the form of sunflower oil, water, and tuna hot & spicy through select supermarkets and online retail in the United States.