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Based on product type, the soy-based creamer segment dominated around USD 1.2 billion revenue in 2022. The pandemic accelerated the shift to online shopping, including for grocery items. Plant-based creamer manufacturers have benefited from increased e-commerce sales, making it easier for consumers to access these products without going to physical stores.
Based on form, the liquid creamer segment held over 60.5% of the plant-based creamer market share in 2022. Liquid creamers offer convenience, as they are ready to use and require no preparation. This appeals to busy consumers who want to quickly enhance the flavor of their coffee, tea, or other beverages without the need to measure or mix.
Based on flavor, the unflavoured segment accounted for 35.6% of the market share in 2022. Unflavoured plant-based creamers are versatile and can be used in a wide range of beverages and recipes. They appeal to consumers who prefer to customize the flavor of their coffee, tea, or other drinks with sweeteners, syrups, or natural flavorings.
Based on distribution channel, hypermarket and supermarket dominated the segment with the highest revenue share of 40.4% in 2022. Hypermarkets and supermarkets offer a wide range of food and beverage products, including plant-based creamers. This diverse selection allows consumers to explore different brands, flavors, and varieties of plant-based creamers in one convenient location.
Based on end user, the coffee shops and cafes segment recorded more than 35.5% of the plant-based creamer market share in 2022. Coffee shops and cafes are central to the coffee culture, and plant-based creamers are a crucial part of the coffee experience for many consumers. Customers expect these establishments to offer a range of creamer options to suit their preferences.
The North America plant-based creamer market size reached USD 1.37 billion in 2022. Restaurants, cafes, and foodservice establishments in North America have integrated plant-based creamers into their offerings to cater to the dietary preferences of their customers. This has contributed to the market's growth. Manufacturers in North America are actively developing and launching new plant-based creamer products with improved taste, texture, and formulation. These innovations are appealing to consumers looking for high-quality alternatives.