Plant-Based Chicken Market Analysis

Plant-Based Chicken Market Analysis

The burgers segment will record significant gains through 2032. There is a rising trend of consumers seeking healthier and more sustainable food options, and plant-based chicken burgers fit these criteria. The taste and texture of modern plant-based chicken burgers have improved significantly, making them a more appealing alternative for both vegetarians and meat-eaters looking to reduce their meat consumption. 
 

Quoting an instance, the plant-based spicy chicken burger with mayo sauce by MEAT ZERO uses a plant-based technique, "Plant-Tec Innovation", to create a meat-like flavor that is cholesterol free and high in protein and fiber. It is available in the United States. This apart, the increasing availability of plant-based chicken burgers in restaurants, fast-food chains, and grocery stores will contribute to their growing popularity among consumers.
 

The soy segment amassed 33% of the plant-based chicken market share in 2022 and is poised to witness commendable growth over 2023-2032. Increasing awareness of the environmental impact of traditional meat production and rising animal welfare concerns is supporting consumers to seek sustainable and plant-based alternatives. 
 

Health-conscious consumers are embracing soy-based chicken for its high protein content and lower saturated fat levels than conventional chicken. Additionally, advancements in plant-based food technology have improved the taste and texture of soy-based chicken, making it more appealing to a wider audience.
 

North America plant-based chicken market reached USD 1.3 billion in 2022 and is expected to garner appreciable gains between 2023 and 2032. Increasing awareness of environmental sustainability and animal welfare concerns motivates consumers to choose plant-based alternatives. Health and wellness trends, in tandem with improved taste and texture of plant-based chicken products, attract health-conscious individuals and meat-eaters looking for healthier options. Growing support from the food industry and expanding availability in restaurants and grocery stores will further push regional growth.