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The plant-based burger market from frozen product segment dominated around USD 2.9 billion revenue in 2022. Frozen plant-based burgers offer convenience and an extended shelf life, making them a popular choice for consumers looking for quick and easy meal solutions. They can be stored for a longer time without compromising quality, reducing food waste. Frozen plant-based burgers are widely available in grocery stores and supermarkets, providing easy access to consumers looking to try plant-based alternatives.
The soy based segment accounted for 40% of the plant-based burger market share in 2022. Soy-based plant-based burgers have been available in the market for a longer time, and their familiarity has driven demand among consumers already familiar with plant-based diets.
Based on flavor, the classic segment is expected to grow at 9.8% CAGR through 2032. Classic burger flavor, resembling the taste of traditional beef burgers, appeals to consumers who seek a close meat substitute and a familiar taste experience. Spicy and bold-flavored plant-based burgers cater to consumers who enjoy diverse and adventurous culinary experiences.
Based on certification the plant-based burger market from non-GMO segment will gain remarkable momentum during the forecast timeline. Non-GMO certification assures consumers that the plant-based burgers are made from ingredients that are not genetically modified, appealing to those seeking natural and unmodified foods.
Based on certification, the plant-based burger industry from supermarkets segment held a dominant revenue share in 2022 and is anticipated to grow by 2032. Plant-based burgers are readily available in supermarkets and hypermarkets, making it convenient for consumers to purchase them during their routine grocery shopping.
U.S. plant-based burger market size recorded USD 1 billion in 2022. North American consumers are increasingly adopting healthier eating habits, and plant-based burgers are perceived as a healthier alternative to traditional meat burgers due to their lower saturated fat and cholesterol content.