Plant-based Burger Market Size - By Product Type (Frozen, Refrigerated), By Source (Soy-Based, Mushroom-Based, Lentil-Based, Chickpea-Based, Black Bean-Based), By Certification (Non-GMO, Organic, Vegan, Gluten-Free), Flavor, Distribution Channel & Forecast, 2023 – 2032

Plant-based Burger Market Size

Plant-based Burger Market size was valued at USD 4.8 billion in 2022 and is estimated to expand at over 12.5% CAGR between 2023 and 2032. Growing awareness about the health benefits of plant-based diets has led to an increasing number of consumers adopting plant-based burger options as part of their healthier eating habits. Plant-based burgers are often perceived as a healthier alternative to traditional meat-based burgers due to their lower saturated fat and cholesterol content.
 

The increasing number of vegans and vegetarians worldwide has created a strong demand for plant-based foods, including burgers. Additionally, the flexitarian trend, where individuals reduce their meat consumption without adopting a fully vegetarian or vegan diet, has also boosted the demand for plant-based burgers.
 

Some consumers may still perceive plant-based burgers as inferior in taste and texture compared to traditional meat-based burgers. Ensuring a close resemblance to the sensory experience of meat burgers remains a challenge for manufacturers.  Plant-based burgers can be more expensive to produce than conventional meat burgers, leading to higher retail prices. Price sensitivity among consumers could limit the adoption of plant-based alternatives, particularly in price-conscious markets. The supply chain for plant-based proteins, such as soy, pea, and wheat, may face disruptions or fluctuations in prices.
 

COVID-19 Impact

During the pandemic, there was an increased focus on health and well-being, leading many consumers to adopt healthier eating habits. As a result, there was a growing interest in plant-based foods, including plant-based burgers, perceived as a healthier and sustainable option. The closure of restaurants, cafes, and foodservice outlets during lockdowns led to a decline in foodservice demand for plant-based burgers. Many plant-based burger manufacturers relied on the foodservice sector, and the closure of dine-in services affected sales. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the market growth.
 

Plant-based Burger Market Trends

Manufacturers have been introducing a wider variety of plant-based burger options with different flavor profiles, ingredients, and nutritional benefits. This trend aims to cater to diverse consumer preferences and dietary requirements. Consumers increasingly seek products with clean and transparent ingredient lists. Plant-based burger brands are responding by highlighting the use of natural, recognizable ingredients without artificial additives or preservatives. Continuous innovation and advancements in food technology have led to plant-based burgers with improved taste, texture, and mouthfeel, closely resembling traditional meat burgers.
 

Plant-based Burger Market Analysis

The plant-based burger market from frozen product segment dominated around USD 2.9 billion revenue in 2022. Frozen plant-based burgers offer convenience and an extended shelf life, making them a popular choice for consumers looking for quick and easy meal solutions. They can be stored for a longer time without compromising quality, reducing food waste. Frozen plant-based burgers are widely available in grocery stores and supermarkets, providing easy access to consumers looking to try plant-based alternatives.

The soy based segment accounted for 40% of the plant-based burger market share in 2022. Soy-based plant-based burgers have been available in the market for a longer time, and their familiarity has driven demand among consumers already familiar with plant-based diets.
 

Based on flavor, the classic segment is expected to grow at 9.8% CAGR through 2032. Classic burger flavor, resembling the taste of traditional beef burgers, appeals to consumers who seek a close meat substitute and a familiar taste experience. Spicy and bold-flavored plant-based burgers cater to consumers who enjoy diverse and adventurous culinary experiences.
 

Based on certification the plant-based burger market from non-GMO segment will gain remarkable momentum during the forecast timeline. Non-GMO certification assures consumers that the plant-based burgers are made from ingredients that are not genetically modified, appealing to those seeking natural and unmodified foods.
 

Based on certification, the plant-based burger industry from supermarkets segment held a dominant revenue share in 2022 and is anticipated to grow by 2032. Plant-based burgers are readily available in supermarkets and hypermarkets, making it convenient for consumers to purchase them during their routine grocery shopping.
 

U.S. plant-based burger market size recorded USD 1 billion in 2022. North American consumers are increasingly adopting healthier eating habits, and plant-based burgers are perceived as a healthier alternative to traditional meat burgers due to their lower saturated fat and cholesterol content.
 

Plant-based burger Market Share

Some of the major companies operating in the plant-based burger market are

• Beyond Meat, Inc.
• Impossible Foods Inc.
• The Vegetarian Butcher (a subsidiary of Unilever)
• MorningStar Farms (a subsidiary of Kellogg Company)
• Lightlife Foods (a subsidiary of Greenleaf Foods)
• Gardein (a brand of Conagra Brands)
• Tofurky Company
• Amy's Kitchen
• Dr. Praeger's Sensible Foods
• Field Roast Grain Meat Co. (a subsidiary of Maple Leaf Foods)
• Boca Foods Company (a subsidiary of Kraft Heinz)
• Sweet Earth Foods (a subsidiary of Nestlé)
• Quorn Foods
• Hungry Planet, Inc.
• Before the Butcher
   

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

Plant-based Burger Industry News:

• In 2021, Beyond Meat launched its Beyond Burger 3.0, which is made with a blend of peas, mung beans, and rice.
   
• In 2020, Nestle launched its Awesome Burger in the United States, made with a soy and wheat protein blend. The company has also announced plans to launch a plant-based tuna product under its popular brand, Garden Gourmet.
   

This plant-based burger market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Units from 2018 to 2032, for the following segments:

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Market, By Product Type

• Frozen
• Refrigerated

Market, By Source

• Soy-Based
• Mushroom-Based
• Lentil-Based
• Chickpea-Based
• Black Bean-Based
• Others

Market, By Flavor

• Original/Classic
• Spicy
• Smoky
• Mediterranean
• Barbecue
• Others

Market, By Certification

• Non-GMO
• Organic
• Vegan
• Gluten-Free
• Others

Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Foodservice Outlets

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt