Plant Activators Market - By Crop Type (Fruits & veg, cereals & grains, oilseeds & pulses, turf & ornamentals, others), By Source (Biological, Chemical), By Mode of Application (Foliar spray, Soil treatment) & Forecast, 2024– 2032

Plant Activators Market Size

Plant Activators Market was valued at around USD 811.2 million in 2023 and is anticipated to grow at a CAGR of around 4.5% between 2024 and 2032.
 

According to agricultural departments and organizations, such as the United States Department of Agriculture (USDA) or the Food and Agriculture Organization (FAO), the world population is projected to reach nearly 10 billion by 2050. To meet the growing demand for food, there is a pressing need to enhance agricultural productivity. Plant activators play a crucial role in this scenario by contributing to improved crop yields, disease resistance, and overall plant health. As governments worldwide prioritize sustainable agricultural practices, the demand for plant activators is expected to rise, supported by initiatives and policies aimed at promoting environmentally friendly solutions in agriculture. Actual figures and updates from relevant government sources would provide more precise insights into the current market dynamics.
 

A potential pitfall for the plant activators market lies in the regulatory challenges associated with the approval and registration of these products. The regulatory process for agricultural inputs can be time-consuming and costly, hindering the swift introduction of new plant activators to the market. Stricter regulations and compliance requirements pose obstacles for manufacturers, potentially slowing down the overall growth of the industry.
 

Plant Activators Market Trends

Manufacturers are increasingly focusing on plant activators derived from natural sources, such as botanical extracts and microbial compounds, aligning with the global push towards environmentally friendly agriculture. Integrated solutions combining multiple modes of action, such as activating systemic acquired resistance (SAR) and inducing plant growth-promoting rhizobacteria (PGPR), are gaining traction for their comprehensive approach to enhancing crop health.
 

Plant Activators Market Analysis

Based on crop type, the plant activators industry is segmented as fruits & vegetables, cereals & grains, oilseeds & pulses, turf & ornamentals, and others. Fruits & vegetables held a majority market value of USD 289.8 million in 2023. The high-value nature of these crops makes farmers more inclined to invest in technologies and products that can enhance their quality and yield. Additionally, consumers are increasingly demanding pesticide-free and environmentally sustainable produce, driving the need for plant activators that support healthier and more resilient fruits and vegetables. The perishable nature of many fruits and vegetables also necessitates robust protection against diseases and environmental stress, further underscoring the significance of plant activators. The diverse range of fruits and vegetables cultivated globally provides a substantial market for these products, as plant activators cater to the specific needs and vulnerabilities of various crops within this category, contributing to their popularity in the overall market.
 

Based on source, the plant activators market is segmented as biological and chemical. Chemical sources held a dominant market share of around 63% in 2023. Chemical plant activators often contain synthetic compounds that can induce a swift and direct response in plants, activating defence mechanisms or promoting growth. The efficiency and immediate impact of chemical sources make them attractive to farmers seeking prompt results, especially in situations where crops face imminent threats from diseases or pests. The familiarity with chemical inputs, established manufacturing processes, and the ease of application contribute to their widespread use.

Based on mode of application, the market is segmented as Foliar spray, Soil treatment and others. Foliar Spray held a dominant market share of around USD 497.9 million in 2023. Foliar spray has gained popularity as a preferred mode of application in the market due to its efficiency in delivering active ingredients directly to the plant's leaves, where they can be rapidly absorbed and utilized. Foliar application allows for quick and targeted action, making it an effective method for addressing immediate plant health concerns, such as disease outbreaks or nutrient deficiencies. This method also minimizes the risk of nutrient loss through leaching, as the plant activators are applied directly to the foliage, optimizing resource utilization.
 

North America dominated the market with majority market share and a revenue of USD 304.9 million in 2023 and is anticipated to expand at a significant pace from 2024-2032. The region's advanced agricultural practices, coufpled with a high level of technological adoption by farmers, create a conducive environment for the acceptance of innovative products like plant activators. Moreover, stringent regulations on chemical pesticide usage have prompted farmers to explore alternative solutions, driving the demand for plant activators as eco-friendly alternatives. The presence of major agricultural economies, supportive government initiatives, and a strong emphasis on sustainable farming practices contribute to the market's expansion in North America.
 

Plant Activators Market Share

Some of the major market players operating in the plant activators industry are:

• Valagro
• BASF
• Bayer
• Syngenta
• UPL
• DuPont Pioneer
• Sumitomo Chemical
• Novozymes
• Yara International

These players focus on strategic partnerships, new Crop Type launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative Crop Types and garner maximum revenue in the market.
 

Valagro, BASF, Bayer, Syngenta, UPL, and DuPont are prominent players in the global market, collectively holding a substantial share. These companies are recognized for their strong presence in the agricultural sector, extensive product portfolios, and continuous investments in research and development. Valagro, known for its bio-stimulant solutions, competes closely with established chemical giants like BASF, Bayer, and Syngenta, each offering a diverse range of plant activator products. UPL, a global agrochemical company, and DuPont, a pioneer in agricultural biotechnology, also contribute significantly to the market. Together, these key players are estimated to cover a 55-60%% of the global Plant Activators industry, showcasing the industry's reliance on their expertise and product offerings.
 

Plant Activators Industry News

In October 2023, Italian biostimulant company Valagro expanded its portfolio with the acquisition of MicroBioControl, a French company specializing in microbial-based plant activators.
 

In September 2023, BASF introduces RhizoVital Zn, a biobased plant activator formulated with zinc to boost crop resilience against drought, heat stress, and salinity.
 

Plant activators market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units in Tons from 2018 to 2032, for the following segments:

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Market, By Crop Type

• Fruits & vegetables
  • Berries
  • Citrus fruits
  • Tropical fruits
  • Others
• Cereals & grains
  • Corn
  • Wheat
  • Rice
  • Barley
  • Others
• Oilseeds & pulses
  • Soybeans
  • Canola
  • Peanuts
  • Others
• Turf & ornamentals
  • Grasses
  •  Shrubs
  • Flowering plants
  • Others
• Others

Market, By Source

• Biological
• Chemical

Market, By Mode of Application

• Foliar Spray
• Soil Treatment
• Other

The above Information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt