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The pick-up trucks industry is witnessing significant technological advancements. More efficient and powerful engines, upgraded gearboxes, and electric alternatives increase fuel efficiency, towing capacity & overall performance, making vehicles more adaptable and practical for everyday use. Also, lane departure warnings, blind-spot monitoring, and autonomous emergency breaking all increase truck safety & comfort during long rides. To enhance the vehicle capabilities manufacturers are launching innovative solutions in the market.
For instance, in September 2023, General Motors revealed that its sophisticated driving assistance technology, Super Cruise, will be available on the GMC Sierra and Chevy Silverado trucks in 2024. This hands-free driving technology will expand beyond premium automobiles to include the highly competitive full-size truck category.