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The conventional product segment of the market is projected to reach USD 1 billion in 2023, underscoring its growing significance within the industry. This segment is anticipated to exhibit a robust CAGR of 6.4% through 2032, driven by increasing demand for natural colorants in the food and beverage industry, coupled with the rising consumer preference for clean-label and plant-based products. The growing awareness of the health benefits associated with phycocyanin, such as its antioxidant and anti-inflammatory properties, is further propelling its adoption in various applications, including dietary supplements and functional foods. Additionally, advancements in extraction technologies are enhancing production efficiency and quality, contributing to the sustained growth of this segment.
The powder form segment within the organic phycocyanin market is projected to expand to USD 700 million by 2024, highlighting its growing demand across various industrial applications. Expected to achieve a 6.7% CAGR from 2024 to 2032, this segment's growth is driven by the increasing utilization of phycocyanin powder in the food and beverage industry as a natural colorant and functional ingredient. The rising popularity of health-focused and clean-label products is further fueling demand, as consumers seek natural and organic alternatives. Additionally, the convenience of handling, longer shelf life, and easy incorporation of phycocyanin powder into diverse products such as dietary supplements, cosmetics, and pharmaceuticals are contributing to its expanding market presence.
Asia Pacific phycocyanin sector is poised for remarkable growth, with its market value projected to reach USD 200 million in 2023, signaling a significant shift towards natural and plant-based ingredients across the region. This expansion is largely driven by the increasing health consciousness among consumers, who are now more inclined towards clean-label and sustainably sourced products. The booming food and beverage industry in major markets like China, Japan, and India is playing a crucial role in this growth, as manufacturers increasingly incorporate phycocyanin as a natural colorant and functional ingredient in a wide range of products. Moreover, the region's burgeoning nutraceutical and cosmetics sectors are also contributing to the rising demand, leveraging phycocyanin’s antioxidant and anti-inflammatory properties to cater to the wellness-focused consumer base. Technological advancements in spirulina cultivation and extraction processes are further bolstering the production capacity and quality of phycocyanin, making it more accessible and affordable for industrial applications.