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Over the last decade, the global phosphatidylcholine industry has evolved significantly. Initially, the market was driven primarily by its use in pharmaceuticals, particularly for liver health and neurological support. However, as research on the benefits of phosphatidylcholine expanded, its application in dietary supplements and functional foods grew. Additionally, the last decade saw an increased focus on sustainability and clean labeling, pushing companies to adopt more transparent practices regarding sourcing and production. This evolution reflects broader consumer trends towards health and sustainability, influencing product development and marketing strategies within the industry.