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The increasing initiatives from major market participants to develop revolutionary gelatin capsule shells using innovative technologies is opening up multiple opportunities for market progress. For example, etectRx, Inc., a digital health startup, has begun research to assess antiretroviral drug adherence among prescription opioid users infected with the human immunodeficiency virus (HIV). The ID-Cap System consists of a hard gelatin capsule with an embedded ingestible wireless sensor and a wearable reader will be used in the "MyTPill" experiment to monitor patient adherence. Such initiatives by market players is projected to expand the usage of gelatin in the production of hard gelatin capsules (ID-Cap), thereby enhancing the market revenue.