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By product, the pet obesity management market is classified into drugs and food supplements. The food supplements segment accounted for 84.8% of the market share in 2022. Food supplements play a crucial role in obesity management for pets by providing targeted support and promoting healthy weight loss. These supplements are formulated with specific ingredients that aid in weight management, such as appetite control, metabolism support, and nutrient balance. Additionally, these supplements offer convenience and compliance, with easy administration and professional guidance, making them valuable tools for effective pet obesity management.
Based on animal type, the pet obesity management market is segmented into dogs, cats and other animal types. The dogs segment is expected to register USD 828.3 million market revenue by 2032. Obesity pose significant health risks for dogs, including an increased risk of developing serious medical conditions such as diabetes, joint problems, cardiovascular and respiratory issues. Also, certain breeds of dogs such as Miniature Schnauzers, Pugs, Bichon Frises, among others, are highly susceptible to developing obese.
By distribution channel, the pet obesity management market is segmented into pet specialty stores, e-commerce and other distribution channel. The e-commerce segment is expected to grow at 7.3% by 2032. E-commerce platforms enable a wide range of products to be readily available, providing a comprehensive selection for customers. This allows pet owners to find specific products that suit their pet’s needs. Also, e-commerce platforms often offer detailed product information and customer reviews that aids in decision-making. Furthermore, e-commerce eliminates the need for physical retail space, reducing overhead costs and allows broader reach to customers beyond geographical limitations.
North America pet obesity management market accounted for 42.8% market share in 2022. Increasing adoption of pets coupled with rising awareness regarding pet obesity management is expected to boost the industry gains. For instance, in 2022, as per the National Pet Owners Survey conducted by the American Pet Products Association (APPA), 66% of U.S. households, or about 86.9 million families own a pet. Furthermore, presence of key market players in the region and growing prevalence of diabetes is expected to spur the regional business expansion for obesity management.