Pet Herbal Supplements Market Analysis

Pet Herbal Supplements Market Analysis

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Based on product type, the market is segmented into multivitamins & minerals, omega-3 fatty acids, probiotics & prebiotics, proteins & peptides, CBD, antioxidants, and other product types. The multivitamins & minerals segment accounted for significant revenue of USD 282.5 million in 2023.

• The multivitamins and minerals segment holds the highest market share in the market due to its comprehensive health benefits and wide range of applications. These supplements provide essential nutrients that support overall health, addressing potential nutritional deficiencies and promoting long-term wellness.

   

• Additionally, as the pet population ages, the need for nutritional support increases, with multivitamins and minerals helping to address age-related health issues.

   

• Furthermore, their widespread availability in easy-to-administer forms such as tablets and chews, further supports the growth of this segment.

   

Based on application, the pet herbal supplements market is classified into digestive support, immunity support, skin & coat, joint health support, kidney health, liver health, calming & anxiety supplements, respiratory health, and other applications. The digestive support segment dominated the application segment of market and is expected to grow at 10.4% CAGR over the coming years.

• Increasing awareness among pet owners about gastrointestinal health drives the adoption of herbal supplements among pet owners. Pets suffer from digestive issues such as diarrhea, constipation, and gastrointestinal discomfort, prompting a growing demand for natural remedies.

   

• Herbal supplements formulated to support digestive health offer a holistic approach, often containing ingredients like probiotics, prebiotics, digestive enzymes, and soothing herbs like chamomile or ginger.

   

• Furthermore, pet owners opt for herbal supplements because they provide natural remedies that are perceived as safer and gentler compared to synthetic medications, reducing the risk of side effects.

Based on pet type, the pet herbal supplements market is divided into dogs, cats, horses, and other pets. The dog segment was valued at USD 535.1 million in 2023 and is expected to reach USD 1.3 billion by 2032.

• The dogs segment accounted for significant market share supported by a global population of approximately 900 million dogs, as reported by Dogster in 2024. This vast population includes pet dogs, wild packs, and strays, highlighting the significant market size and diverse ownership base.

   

• Moreover, dogs commonly face various health challenges, from joint and mobility issues to skin allergies and anxiety. Herbal supplements offer natural remedies that appeal to owners seeking gentler alternatives to conventional medications. This preference for holistic care solutions bolsters the growth of this segment.

   

Based on dosage form, the pet herbal supplements market is categorized into gummies & chewable, tablets & capsules, powders, liquids, and other dosage forms. The gummies & chewable segment held majority of market share and is expected to grow remarkably to reach USD 701.5 million by the end of forecast timeframe.

• Gummies and chewable are often flavored to be highly palatable, making them more appealing to pets. This ease of administration ensures that pets readily consume the supplements without the stress or resistance that can occur with pills or liquids.

   

• Furthermore, the variety and customization available in gummies and chewable, addressing different health needs such as joint support and digestive health, further enhances their market growth.

   

Based on distribution channel, the pet herbal supplements market is bifurcated into offline and online. The offline segment dominated the global market with 61.2% of market share. The offline segment is further bifurcated into veterinary pharmacies, pet specialty stores, and retail stores.

• Pet owners prefer purchasing supplements from physical stores where they can seek advice from knowledgeable staff, read labels, and verify product authenticity. This trust and assurance provided by offline distributors drives the growth of this segment.

   

• The immediate availability of products in offline stores also plays a significant role, as it allows pet owners to quickly obtain supplements, especially for urgent health concerns.

   

• These factors collectively highlight the importance of physical retail experiences in driving consumer trust, and convenience, making the offline segment the preferred choice for many pet owners.

North America pet herbal supplements market in 2023 was valued at USD 359.2 million and is predicted to showcase growth at 10.4% CAGR between 2024 – 2032.

• The North American market is characterized by continuous product innovation and a wide availability of diverse herbal supplements. Companies are investing in research and development to create effective, palatable, and easy-to-administer products that cater to various health concerns.

   

• This innovation, combined with extensive distribution networks, ensures that pet owners have access to a wide range of high-quality supplements, thereby propelling the growth of this region.

   

U.S. pet herbal supplements market accounted for USD 331.6 million in 2023 and is projected to reach USD 790 million by 2032.

• Increasing awareness among pet owners about natural and holistic health solutions, coupled with rising concerns over the potential side effects of conventional medications, has fueled the demand for herbal supplements in the country.

   

• Moreover, a growing preference for preventive healthcare measures for pets has led to a surge in the adoption of herbal supplements, thereby driving the market growth.

   

China pet herbal supplements market is poised to grow remarkably during the coming years.

• According to top 10 worldwide dog statistics by Dogster, China has the highest pet dog population in Asia, at 54.29 million.

   

• China represents a significant market for pet-related products, including herbal supplements. This large pet population creates a strong demand for health and wellness products tailored to dogs, driving market growth in the country.

   

India is expected to grow at considerable growth rate in global pet herbal supplements market.

• The expanding urban middle-class in India has higher disposable incomes and a willingness to invest in premium pet care products. This demographic trend supports the demand for high-quality herbal supplements that offer solutions to common pet health issues.

   

• Moreover, there is a rising availability of pet care products, including herbal supplements, through online platforms, pet specialty stores, and veterinary clinics across major Indian cities. This enhanced accessibility, coupled with growing consumer awareness, drives market growth.