Pet Herbal Supplements Market – By Product Type (Multivitamins & Minerals, Omega 3 Fatty Acids), Application (Digestive, Immunity), Pet Type, Dosage Form (Gummies & Chewable, Tablets & Capsules), Distribution Channel – Global Forecast 2024 – 2032

Pet Herbal Supplements Market Size

Pet Herbal Supplements Market size accounted for USD 935.5 million in 2023 and is predicted to grow at 10.5% CAGR between 2024 and 2032. This growth can be attributed to increasing pet ownership rates globally coupled with the humanization of pets that has led to a greater emphasis on pet health and wellness.
 

Pet herbal supplements are natural products designed to support the health and well-being of pets using herbs and plant-based ingredients. They target various health concerns such as joint health, digestion, anxiety, and immune support. Common herbs include turmeric, chamomile, echinacea, and ginger. Available in various forms like chews, tablets, powders, and oils, these supplements provide a holistic approach to pet care, often used alongside traditional veterinary treatments. Pet owners are now more willing to invest in natural and holistic remedies, viewing their pets as integral family members.
 

Secondly, the rising awareness of the benefits of herbal supplements over synthetic products is propelling market expansion. Consumers are becoming more educated about the potential side effects of chemical-based treatments and are seeking safer and natural alternatives for their pets. This trend further fuels the market growth.
 

Additionally, advancements in e-commerce platforms have made it easier for pet owners to access a wide range of herbal supplements. Enhanced marketing efforts and educational campaigns by manufacturers are also playing a crucial role in boosting market demand. Overall, these factors collectively drive the robust growth of the market, reflecting a broader shift towards herbal pet care solutions.
 

Pet Herbal Supplements Market Trends

• Rising pet ownership globally has led to increased demand for pet supplements, including herbal products.
   
• According to the American Pet Products (APPA) National Pet Owners Survey of 2023 and 2024, 66% of U.S. households, or 86.9 million, own a pet.
   
• This widespread pet ownership leads to owners increasingly viewing pets as family members and prioritizing their health and well-being.
   
• As a result, there is a higher demand for natural and holistic health solutions, including herbal supplements. Pet owners seek preventive care and alternative treatments to avoid costly veterinary bills and enhance their pets' quality of life, further fueling market expansion.
   
• Furthermore, increasing investment in pet healthcare is a major trend driving the growth of the market. This trend is reflected in the rising expenditure on veterinary services, specialized treatments, and premium health products. The shift towards preventive healthcare, including the use of natural and herbal supplements, is a key component of this increased investment, thereby driving the growth of this market.
   

Pet Herbal Supplements Market Analysis

Based on product type, the market is segmented into multivitamins & minerals, omega-3 fatty acids, probiotics & prebiotics, proteins & peptides, CBD, antioxidants, and other product types. The multivitamins & minerals segment accounted for significant revenue of USD 282.5 million in 2023.
 

• The multivitamins and minerals segment holds the highest market share in the market due to its comprehensive health benefits and wide range of applications. These supplements provide essential nutrients that support overall health, addressing potential nutritional deficiencies and promoting long-term wellness.
   
• Additionally, as the pet population ages, the need for nutritional support increases, with multivitamins and minerals helping to address age-related health issues.
   
• Furthermore, their widespread availability in easy-to-administer forms such as tablets and chews, further supports the growth of this segment.
   

Based on application, the pet herbal supplements market is classified into digestive support, immunity support, skin & coat, joint health support, kidney health, liver health, calming & anxiety supplements, respiratory health, and other applications. The digestive support segment dominated the application segment of market and is expected to grow at 10.4% CAGR over the coming years.
 

• Increasing awareness among pet owners about gastrointestinal health drives the adoption of herbal supplements among pet owners. Pets suffer from digestive issues such as diarrhea, constipation, and gastrointestinal discomfort, prompting a growing demand for natural remedies.
   
• Herbal supplements formulated to support digestive health offer a holistic approach, often containing ingredients like probiotics, prebiotics, digestive enzymes, and soothing herbs like chamomile or ginger.
   
• Furthermore, pet owners opt for herbal supplements because they provide natural remedies that are perceived as safer and gentler compared to synthetic medications, reducing the risk of side effects.

Based on pet type, the pet herbal supplements market is divided into dogs, cats, horses, and other pets. The dog segment was valued at USD 535.1 million in 2023 and is expected to reach USD 1.3 billion by 2032.
 

• The dogs segment accounted for significant market share supported by a global population of approximately 900 million dogs, as reported by Dogster in 2024. This vast population includes pet dogs, wild packs, and strays, highlighting the significant market size and diverse ownership base.
   
• Moreover, dogs commonly face various health challenges, from joint and mobility issues to skin allergies and anxiety. Herbal supplements offer natural remedies that appeal to owners seeking gentler alternatives to conventional medications. This preference for holistic care solutions bolsters the growth of this segment.
   

Based on dosage form, the pet herbal supplements market is categorized into gummies & chewable, tablets & capsules, powders, liquids, and other dosage forms. The gummies & chewable segment held majority of market share and is expected to grow remarkably to reach USD 701.5 million by the end of forecast timeframe.
 

• Gummies and chewable are often flavored to be highly palatable, making them more appealing to pets. This ease of administration ensures that pets readily consume the supplements without the stress or resistance that can occur with pills or liquids.
   
• Furthermore, the variety and customization available in gummies and chewable, addressing different health needs such as joint support and digestive health, further enhances their market growth.
   

Based on distribution channel, the pet herbal supplements market is bifurcated into offline and online. The offline segment dominated the global market with 61.2% of market share. The offline segment is further bifurcated into veterinary pharmacies, pet specialty stores, and retail stores.
 

• Pet owners prefer purchasing supplements from physical stores where they can seek advice from knowledgeable staff, read labels, and verify product authenticity. This trust and assurance provided by offline distributors drives the growth of this segment.
   
• The immediate availability of products in offline stores also plays a significant role, as it allows pet owners to quickly obtain supplements, especially for urgent health concerns.
   
• These factors collectively highlight the importance of physical retail experiences in driving consumer trust, and convenience, making the offline segment the preferred choice for many pet owners.

North America pet herbal supplements market in 2023 was valued at USD 359.2 million and is predicted to showcase growth at 10.4% CAGR between 2024 – 2032.
 

• The North American market is characterized by continuous product innovation and a wide availability of diverse herbal supplements. Companies are investing in research and development to create effective, palatable, and easy-to-administer products that cater to various health concerns.
   
• This innovation, combined with extensive distribution networks, ensures that pet owners have access to a wide range of high-quality supplements, thereby propelling the growth of this region.
   

U.S. pet herbal supplements market accounted for USD 331.6 million in 2023 and is projected to reach USD 790 million by 2032.
 

• Increasing awareness among pet owners about natural and holistic health solutions, coupled with rising concerns over the potential side effects of conventional medications, has fueled the demand for herbal supplements in the country.
   
• Moreover, a growing preference for preventive healthcare measures for pets has led to a surge in the adoption of herbal supplements, thereby driving the market growth.
   

China pet herbal supplements market is poised to grow remarkably during the coming years.
 

• According to top 10 worldwide dog statistics by Dogster, China has the highest pet dog population in Asia, at 54.29 million.
   
• China represents a significant market for pet-related products, including herbal supplements. This large pet population creates a strong demand for health and wellness products tailored to dogs, driving market growth in the country.
   

India is expected to grow at considerable growth rate in global pet herbal supplements market.
 

• The expanding urban middle-class in India has higher disposable incomes and a willingness to invest in premium pet care products. This demographic trend supports the demand for high-quality herbal supplements that offer solutions to common pet health issues.
   
• Moreover, there is a rising availability of pet care products, including herbal supplements, through online platforms, pet specialty stores, and veterinary clinics across major Indian cities. This enhanced accessibility, coupled with growing consumer awareness, drives market growth.
   

Pet Herbal Supplements Market Share

The market is marked by a variety of companies vying for market share by focusing on distinct strategies and strengths. Key players in this sector include both established brands and emerging companies that specialize in developing and distributing herbal supplements tailored for pets' health and wellness needs.
 

Pet Herbal Supplements Market Companies

Prominent players operating in the pet herbal supplements industry include:

• Arogya Paws
• Barlean's Organic Oils, LLC
• BB Herbal (BB Pet Supplies)
• Dorwest Herbs Ltd
• Dr. Harvey's
• DSM
• EdensHerbals
• Herbal Dogs Co
• HERBPET, LLC
• Hilton Herbs
• Natural Dog Company Inc.
• Nature's Pet Herbals
   

Pet Herbal Supplements Industry News:

• In December 2023, EverRoot, a brand powered by Purina, collaborated with world-class athlete, fitness and wellness advocate, and LailaAliLifestyle.com Brand CEO, Laila Ali, to launch a new addition to its trusted line of dog supplements: EverRoot Dog Supplements Soft Chews. This strategic collaboration helped the company to enhance its brand visibility and credibility.
   

The pet herbal supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 - 2032 for the following segments:

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Market, By Product Type

• Multivitamins & minerals
• Omega-3 fatty acids
• Probiotics & prebiotics
• Proteins & peptides
• CBD
• Antioxidants
• Other product types

Market, By Application

• Digestive support
• Immunity support
• Skin & coat
• Joint health support
• Kidney health
• Liver health
• Calming & anxiety supplements
• Respiratory health
• Other applications

Market, By Pet Type

• Dogs
• Cats
• Horses
• Other pets

Market, By Dosage Form

• Gummies & chewable
• Tablets & capsules
• Powders
• Liquids
• Other dosage forms

Market, By Distribution Channel

• Offline
  • Veterinary pharmacies
  • Pet specialty stores
  • Retail stores 
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa