Home > Animal Health & Nutrition > Pet Nutrition > Pet Food and Treats Market
One prominent trend is the market is increasingly driven by trends focused on health, sustainability, and personalization. One prominent trend is the shift toward natural and organic pet foods, reflecting the broader human wellness movement. According to the American Pet Products Association (APPA), sales of natural pet foods have surged, with over 40% of pet owners indicating that they prefer products free from artificial ingredients. This trend is further supported by the rise in demand for specialized diets, such as grain-free, raw, and high-protein options, which cater to pets' specific health needs and align with their owners' preferences for clean eating.