Pet Fitness Care Market - By Component, By Pet Type – Global Forecast, 2024 – 2032

Pet Fitness Care Market Size

The global pet fitness care market was valued at USD 5.9 billion in 2023 and is estimated to grow at a CAGR of 6.4% from 2024 to 2032. The market is witnessing strong growth due to advancements in pet healthcare technology, including fitness trackers and health-monitoring software that enable owners to monitor their pets' activity levels and health.
 

Additionally, expanding distribution channels for pet fitness products provides easy access to equipment such as treadmills, agility products, and other fitness items from home, benefiting pet owners in remote areas or with mobility challenges and supporting timely, preventive care for their pets.
 

Furthermore, with rising animal healthcare expenditure and, an increase in pet ownership rates, there has been a corresponding surge in expenditure on veterinary services, medications, treatments, and specialized care to safeguard the health and welfare of companion animals. Thus, this increasing popularity of pet wellness trends and initiatives by veterinary organizations to promote exercise and agility training encourages pet owners to invest in regular fitness services and products, boosting the market.
 

Pet fitness care involves maintaining a pet’s physical health through specialized services and equipment. It includes physio assessments, agility and gym sessions, aquatic therapy, outdoor fitness exercises, and yoga classes to enhance mobility, strength, and mental well-being. Equipment like treadmills, agility gear, and balance trainers aid in structured exercise routines. Advanced software also supports tracking fitness progress and health metrics.
 

Pet Fitness Care Market Trends

Pet obesity leads to various health complications, including joint problems, diabetes, and shortened lifespans. Pet owners are increasingly prioritizing pet care practices. Intense awareness, often supported by veterinary advice and public health campaigns, has led to higher demand for fitness products and services designed to maintain healthy pet weights.
 

• For instance, the 2024 UK Pet Obesity Statistics by Dogster revealed that veterinarians identify 1 in 14 dogs as overweight each year, while 53% of cats in the UK are categorized as overweight or obese. Obesity rates in rabbits are similarly high, comparable to those seen in dogs and cats.
   
• Thus, obesity can lead to additional health issues, increasing the need for specialized fitness care solutions. To address these concerns, the market is expanding with various products and services aimed at managing and preventing obesity in pets.
   

Consequently, the market for pet fitness equipment, activity monitoring devices, and specialized wellness programs is expanding as owners seek effective ways to manage their pets’ health.
 

Pet Fitness Care Market Analysis

Based on component, the market is segmented into services, equipment, and software. The services segment dominated the market and is anticipated to grow at 6.6% CAGR over the forecast period. The services segment is further categorized into agility & gym sessions, outdoor fitness exercises, physio assessments, aquatic sessions, yoga classes, and other services.
 

• The rising demand for professional pet fitness and wellness services has surged, as more pet owners prioritize their pets' health. This includes services like personalized exercise programs, rehabilitation therapies, and fitness assessments, which cater to the growing awareness of obesity and other health issues in pets.
   
• Additionally, urbanization and sedentary or hectic lifestyles also contribute to the growing reliance on external pet fitness services. Many urban pet owners lack the time or space to ensure their pets get sufficient exercise, turning to dog walking, pet gyms, and specialized fitness classes to meet their pets' needs.
   
• Moreover, advanced services like hydrotherapy and physiotherapy are becoming popular, especially for pets recovering from surgery or with mobility issues. These therapies require specialized equipment and trained professionals, further driving growth in the services segment.
   

Based on the pet type the pet fitness care market is categorized into dogs, cats, and other pets. The dogs segment accounted for the highest market share of 72.2% in 2023.
 

• Dogs mostly require more physical activity than many other pets, making them ideal candidates for fitness-related products and services.
   
• Growing companionship with pets, along with a greater awareness of the importance of regular exercise for maintaining their dogs' health and preventing obesity-related issues, such as joint pain and heart disease.
   
• Additionally, the availability of an advanced and wide range of fitness products and services tailored specifically for dogs, including exercise equipment, health monitoring apps, and training programs, have emerged.
   
• Thus, This focus on dog wellness and fitness has positioned the dog segment as the leading category in the market.
   

In 2023, the U.S. held a leading position in the North American pet fitness care market and is projected to maintain this dominance throughout the forecast period, with a CAGR of 6.1%.
 

• The U.S. prominence was asserted to drive a strong emphasis on pet health and wellness.
   
• Increased awareness of pet obesity and related health risks has led to a growing demand for fitness products and services tailored for pets, particularly dogs.
   
• For instance, according to the Association for Pet Obesity Prevention, in 2022 Pet Obesity Prevalence Survey revealed a rise in the number of overweight dogs and cats, with 59% of dogs and 61% of cats classified as overweight or obese in U.S. While, for dogs, this figure increased from 56% in both 2018 and 2017, while for cats, there was a slight increase from 60%. These statistics highlighted a concerning trend in pet obesity management, emphasizing the growing need for effective pet fitness care solutions in the country.
   
• Further, the U.S. market benefited from advanced technology, a wide range of available fitness equipment, and a robust network of retailers and online platforms.
   
• Thus, the aforementioned factors coupled with rising disposable incomes and changing consumer preferences, position the U.S. as a leader in the pet fitness care sector, ensuring continued growth and innovation.
   

China has experienced the fastest growth in the pet fitness care market within the Asia-Pacific region.
 

• China dominance in the Asia-Pacific region was driven by a significant rise in pet ownership, urbanization, and rising disposable incomes have significantly contributed to the growth of the pet care industry in countries such as China.
   
• For instance, according to the National Bureau of Statistics of China, between 2018 and 2022, China's pet ownership market saw a significant expansion, with the total number of pets rising from 170 million to 220 million. This increase in pet ownership trends is anticipated to heighten the demand for pet care, consequently boosting the need for pet fitness care solutions aimed at promoting pet health and wellness.
   
• Additionally, advancements in technology, such as fitness-tracking devices and health-monitoring apps, have further fueled this market.
   
• Moreover, the expanding availability of pet fitness products through various retail channels, combined with rising disposable incomes, positions China as a leader in the region's market.
   

Germany held a prominent position in the Europe pet fitness care market.
 

• Germany's prominence was driven by a strong culture of pet ownership and an increasing emphasis on pet health and wellness.
   
• German pet owners are becoming more aware of the importance of regular exercise and fitness solutions for their pets, particularly dogs. This growing awareness has led to higher demand for specialized fitness products, such as exercise equipment, health monitoring devices, and fitness services.
   
• Additionally, Germany's well-developed retail and e-commerce infrastructure facilitates easy access to a wide range of pet fitness care solutions, reinforcing its leading role in the market.
   

Saudi Arabia is poised to grow at a significant growth rate of 6.4% in the Middle East and Africa pet fitness care market.
 

• Saudi Arabia is positioned for substantial growth in the Middle East and Africa market, driven by increasing pet ownership and rising awareness of pet health and wellness.
   
• As more pet owners recognize the importance of regular exercise and fitness solutions to prevent obesity and related health issues, demand for pet fitness products and services is expected to surge. The country's expanding retail landscape, coupled with the growing pet industry and a shift towards more pet-centric lifestyles, further enhances the market's growth potential.
   
• Thus, the aforementioned factors collectively reflected a favorable growth for the pet fitness care sector in Saudi Arabia.
   

Pet Fitness Care Market Share

The pet fitness care sector is characterized by intense competition, with major global corporations and small to medium-sized enterprises actively vying for market leadership. A key aspect of market strategy is the ongoing introduction of innovative products that utilize various technologies. Leading companies in the industry propel innovation through significant investments in research and development. Moreover, strategic partnerships, acquisitions, and mergers further strengthened the market positions and broadened global reach.
 

Pet Fitness Care Market Companies

Few of the prominent players operating in the pet fitness care industry include:

• Agility by Carlson
• Wag Brands (dogPACER)
• FitBark
• FitPaws
• Frolick Dogs
• GoPet
• Gyms For Dogs
• Kathy Santo Dog Training
• Pet Yoga
• Splash Canine Swim Club
• Tractive
• Whistle Labs
• Woozelbears
   

Pet Fitness Care Industry News

• In June 2024, Pawfit, a division of Latsen Technology, launched a new pet location and activity tracker now accessible to pet owners in the U.S. The Pawfit 3 tracker is fully waterproof and employs LTE (4G) technology, providing exceptional coverage and making it the most reliable and cost-effective pet-tracking solution available. The product launch aimed to enhance pet safety and care, by offering a new pet care option for the pet owners.
   
• In April 2024, FitPaws launched the FitPaws Trax Peanut Dog Training Platform in various sizes. This inflatable stability trainer is designed to promote proper form and alignment for dogs of any age, size, or breed. This strategic launch helped the company to enhance its customer base.
   

The pet fitness care market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Component

• Services
  • Agility & gym sessions
  • Outdoor fitness exercises
  • Physio assessments
  • Aquatic sessions
  • Yoga classes
  • Other services
• Equipment
  • Pet agility equipment
  • Treadmills & treadwheels
  • Balance training products
  • Other exercise equipment
• Software

Market, By Pet Type

• Dogs
• Cats

• Other pets

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • Japan
  • China
  • South Korea
  • India
  • Australia
  • Singapore 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • Saudi Arabia
  • South Africa
  • UAE