Home > Animal Health & Nutrition > Pet Nutrition > Pet Dietary Supplements Market
The market is witnessing a trend toward innovative supplement formulations that include natural ingredients. This demand for transparency in ingredient sourcing and formulation has prompted manufacturers to innovate, driving a shift towards cleaner labels and more natural ingredients in pet supplements.
Additionally, pet owners are increasingly seeking personalized nutrition solutions for their pets. Private label brands are exploring ways to specialize their supplements based on factors such as a pet's age, breed, health condition, and dietary preferences to meet this demand.
There is a growing interest in incorporating functional ingredients with specific health benefits into pet supplements. Ingredients like turmeric for anti-inflammatory effects, hemp-derived CBD for stress relief, and adaptogens for overall wellness are gaining popularity.