Pet Dietary Supplements Market - By Product Type (Pills/Tablets, Chewables, Powders, Others), By Supplement type (Multivitamins, Probiotics and Prebiotics, Antioxidants, Proteins and Peptides, Glucosamine, Others), By Application, By Price Range, By Pet type, By Distribution Channel, Forecast 2024 – 2032

Pet Dietary Supplements Market Size

Pet Dietary Supplements Market size was valued at USD 3.35 billion in 2023 and is anticipated to register a CAGR of over 5.6% between 2024 and 2032. Pet dietary supplements are products designed to complement the diet of pets, such as dogs, cats, and other animals, by providing additional nutrients that may be lacking or insufficient in their regular diet. These supplements come in various forms, including pills, powders, liquids, and treats. The use of pet dietary supplements is intended to support overall health and well-being, address specific health concerns, or meet the nutritional needs of pets in certain life stages.
 

The market is experiencing significant growth, propelled by several key drivers. One prominent factor is the rising trend of pet humanization, wherein pets are increasingly considered as family members, leading to a greater emphasis on their health and well-being. The growing number of pets globally is another driving force, with an increasing pet population creating a larger consumer base for dietary supplements.
 

Moreover, there has been a notable surge in spending on pet care, reflecting a heightened awareness of pet health and a willingness among pet owners to invest in premium products to ensure the optimal nutrition and vitality of their furry companions. As disposable incomes rise, pet owners are more inclined to allocate a greater portion of their budgets to pet care, including premium dietary supplements. This uptick in financial resources enables pet owners to prioritize the health and well-being of their pets, leading to a surge in the demand for high-quality nutritional supplements.
 

The Lack of standardization and regulation in the industry is the one of the main challenges, which can lead to inconsistencies in product quality and efficacy. The absence of clear guidelines can make it challenging for consumers to navigate the multitude of available supplements and make informed choices. Additionally, there is a risk of over-supplementation, as pet owners may not always accurately assess their pets' specific nutritional needs, potentially leading to imbalances and health issues. Furthermore, market saturation and competition among numerous brands pose a challenge, making it difficult for consumers to differentiate between products.
 

Pet Dietary Supplements Market Trends

The market is witnessing a trend toward innovative supplement formulations that include natural ingredients. This demand for transparency in ingredient sourcing and formulation has prompted manufacturers to innovate, driving a shift towards cleaner labels and more natural ingredients in pet supplements.
 

Additionally, pet owners are increasingly seeking personalized nutrition solutions for their pets. Private label brands are exploring ways to specialize their supplements based on factors such as a pet's age, breed, health condition, and dietary preferences to meet this demand.
 

There is a growing interest in incorporating functional ingredients with specific health benefits into pet supplements. Ingredients like turmeric for anti-inflammatory effects, hemp-derived CBD for stress relief, and adaptogens for overall wellness are gaining popularity.
 

Pet Dietary Supplements Market Analysis

The pet dietary supplements market is segmented based on product type to Pills/Tablets, Chewables, Powders, Others (Syrups, oils, etc.). Among these segments, chewables is the most preferred segment holding largest market of USD 1.22 billion in 2023, as they can eat a chewable supplement as they’d eat a treat or any other food.
 

Based on Supplement type the market is divided into Multivitamins used for overall wellness, Probiotics and Prebiotics for healthy digestion, Antioxidants, Proteins and Peptides, Glucosamine for hip and joint health, Others (Omega-3 Fatty Acids, S-Adenosyl Methionine, etc.). The glucosamine segment dominates the market, as it is known for being effective in treating joint issues, it’s in high demand among aging pet populations and active breeds.
 

Based on Application the market is classified Skin and Coat, Hip and Joint, Digestive Health, Calming/Stress/Anxiety, Weight Management, Others (Urinary Tract Disease, Diabetes, Oral Care, Renal, etc.) The hip and joint segment is ruling the market owing to the increasing population of older pets. Persistent joint pain in pets can induce a reluctance to engage in typical activities, causing stress and anxiety, thereby posing significant threats to their overall health. To address these concerns, various joint supplements incorporate soothing ingredients like glucosamine and chondroitin.
 

Based on Price Range the pet dietary supplements market is segmented into Low (<25$), Mid (25$-50$), High (>50$). Based on pet type the market is divided into Dogs, Cats, Horses, Birds, Fish and aquatic pets, Others (Rabbits, Goats, etc.) The dogs’ segment is the leading segment and is expected to stay as the leading segment during the forecast period as dogs are the most popular pets around the world and the adoption rate of dogs is extremely high. Additionally, the cats’ segment is also expected to grow at a higher rate as they provide great comfort and companionship to the owners, resulting in increase in demand for cats as pets.
 

Based on distribution channels the market is separated into online channels and offline channels. The offline segment has held the largest share in the market. The offline segment consists of specialty stores, mega retail stores and others like departmental stores, etc. Supplements like multi-vitamins, omega-3 fatty acids, and skin and coat care products are readily available in these types of stores which contributes significantly to the growth of this market.
 

Currently, North America leads the Pet dietary supplements market, driven by a surge in pet ownership and increased spending on comprehensive pet care services, including food, insurance, grooming, and veterinary care. The region's commitment to holistic pet health is boosting the demand for dietary supplements. In the Asia Pacific, a growing perception among pet owners that traditional pet food may not fulfill all health requirements is driving the increased adoption of supplements. This, coupled with a proactive approach to addressing nutritional deficiencies, positions the Asia Pacific market for substantial growth soon.
 

Pet Dietary Supplements Market Share

In 2023, dominant market players include Nestlé Purina PetCare, Bayer AG, Zoetis Inc., and Mars Petcare. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. Driven by a commitment to innovation, these companies continuously reinvest in R&D, refining designs and integrating cutting-edge technologies to maintain their competitive edge.
 

Pet Dietary Supplements Market Companies

Major players operating in the Pet Dietary Supplements industry include:

• Ark Naturals
• Bayer AG
• Blue Buffalo Pet Products Inc.
• Food Science Corporation
• Four Paws Inc
• Mars PetCare
• Nestlé Purina PetCare
• Nutramax Laboratories
• PetHonesty
• Vibrac
• Zoetis Inc.
• Zesty Paws
   

Pet Dietary Supplements Industry News

• On June 27, 2023, Purina Pro Plan Veterinary Supplements had announced the launch of Joint Care, a new soft chewable supplement that supports mobility, health cartilage and joints in dogs and puppies of all breeds.
   
• On June 13, 2023, Zoetis Inc. announced that the FDA has approved Apoquel Chewable for the control of pruritus associated with allergic dermatitis and control of atopic dermatitis in dogs at least 12 months of age.
   
• In March 2023, Mars Petcare entered the supplements category by introducing Pedigree Multivitamins. This new product line consists of three types of soft chews specifically designed to meet the essential needs of pets.
   

The Pet Dietary Supplements market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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By Product type, 2018 – 2032

• Pills/Tablets
• Chewables
• Powders
• Others (Syrups, oils, etc.)

By Supplement type, 2018 – 2032

• Multivitamins
• Probiotics and Prebiotics
• Antioxidants
• Proteins and Peptides
• Glucosamine
• Others (Omega-3 Fatty Acids, S-Adenosyl Methionine, etc.)

By Application, 2018 – 2032

• Skin and Coat
• Hip and Joint
• Digestive Health
• Calming/Stress/Anxiety
• Weight Management
• Others (Urinary Tract Disease, Diabetes, Oral Care, Renal, etc.)

By Price Range, 2018 – 2032

• Low (<25$)
• Mid (25$-50$)
• High (>50$)

By Pet type, 2018 – 2032

• Dogs
• Cats
• Horses
• Birds
• Fish and aquatic pets
• Others (Rabbits, Goats, etc.)

By Distribution channel, 2018 – 2032

• Online channels
  • E-commerce
  • Company websites 
• Offline channels
  • Specialty Stores
  • Mega Retail Stores
  • Others (Departmental Stores, Pharmacy, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia  
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • GCC
  • South Africa