Pet Cosmetics Market - By Type (Shampoo & conditioner, Skin Powder, Perfume, Eye care lotion, Moisturizing balm, and Others [Toothpaste, Cleaning wipes etc.]), By Pet type, By Price, By End Users, Distribution Channel & Forecast, 2024 – 2032

Pet Cosmetics Market Size

Pet Cosmetics Market was valued at around USD 1.99 billion in 2023 and is anticipated to register a CAGR of 5.7% between 2024 and 2032. Driven by several reasons such as rising awareness of pet groomers and individual pet owners about pet appearance is creating lucrative opportunities for market. The pet cosmetics industry provides a diverse range of solutions to keep pets healthy and looking as good as possible, including hypoallergenic shampoos and conditioners, dental care products, and grooming accessories. This rise in spending is pushed further by the growing trend of pet humanization, in which owners see their pets as members of the family and are prepared to spend an extensive amount of money on their care and pampering.
 

Additionally rising consumer spending on pet care products boosting the global pet cosmetics market growth. According to the Bureau of Labor Statistics, the average U.S. household spends around $770 per year on their pets. In 2022 specifically, American households spent USD 136.8 billion, which was an 11% increase over 2021 (USD 123.6 billion). According to data from the European Federation, 46% of households in Europe have a pet in 2022.
 

Regulatory standards in the cosmetics industry refer to the legal requirements and guidelines that govern the manufacturing, labelling, safety, and quality of cosmetic products. These standards are put in place to protect pet health and safety, ensure product quality, and provide transparency to pet groomers and pet owners. Regulatory standards in the cosmetics industry can vary significantly across countries due to differences in laws, regulations, and cultural preferences.
 

Pet Cosmetics Market Trends

The modern pet owner is increasingly conscious of the environmental impact of their choices. This has led to a surge in demand for sustainable and eco-friendly grooming products. Additionally, with specialized spa treatments offering pets an experience related to a day at the salon. From aromatherapy to massages tailored to specific needs, these treatments go beyond the physical, addressing the emotional well-being of the pets. Moreover, keeping pets engaged during grooming is essential for a positive experience. Interactive grooming toys have emerged as a solution to make grooming sessions enjoyable.
 

Pet Cosmetics Market Analysis

Based on type, the market can be segmented into shampoo & conditioner, skin powder, perfume, eye care lotion, moisturizing balm, and others. In 2023, the shampoo & conditioner type segment accounted for revenue of around USD  704 million in the year 2023 and expected to reach around USD 1.21 billion by 2032. Organic and natural pet shampoos are typically free from harsh chemicals, synthetic fragrances, and artificial colors. This reduces the risk of skin irritations, allergies, and other adverse reactions that can occur with the use of chemical-laden products. Organic and natural shampoos often contain ingredients like aloe vera, oatmeal, chamomile, and essential oils, which can soothe and nourish your pet’s skin. These ingredients can help alleviate dryness, itchiness, and irritation, resulting in a healthier and shinier coat.
 

On the other hand, pet skin powder supports a healthy microflora and immune system health. helps promote wellness in dogs of all ages such as puppies, adults, & senior dogs. Skin powder also helps control body odor in between baths while at the same time preventing tick & flea infestation. Additionally, pet paw balm is designed to create a protective barrier on pet's paws, which can help shield them from the elements. This is especially important during the winter months when salt and other de-icing chemicals are used on sidewalks and roads. These chemicals can be harmful to pet's paws, causing dryness, cracking, and even chemical burns.
 

Based on pet type, the pet cosmetics market is categorized into dog, cat, and others. In 2023, dog segment accounted for revenue of around USD 1.03 billion in the year 2023 and expected to reach USD 1.7 billion by 2032. According to the Forbes Advisor, 66% of U.S. households (86.9 million homes) own a pet. Dogs are the most popular pet in the U.S. (65.1 million U.S. households own a dog), followed by cats (46.5 million households) as of 2024. According to data from the European Federation, 46% of households in Europe have a pet. The leading position in Bulgaria among pets is held by the cats, which are 815,000, followed by the dogs, which are 750,000.
 

The pet cosmetics industry provides a diverse range of solutions to keep pets healthy and looking as good as possible, including hypoallergenic shampoos and conditioners, dental care products, and grooming accessories. As a result, it is anticipated that rise in pet owner spending on pet grooming boosting the global market growth during the forecast period.
 

North America dominated the pet cosmetics market with revenue of around USD 758 million in the year 2023 and expected to reach around USD 1.24 billion by 2032. The increasing humanization of pets and the growing awareness of pet well-being and rising consumer spending on pet grooming are the factors boosting the North America market growth.
 

In terms of country US dominating with the overall market share of around 77% in the North America pet cosmetics industry. According to the Forbes Advisor, 66% of U.S. households (86.9 million homes) own a pet. Dogs are the most popular pet in the U.S. (65.1 million U.S. households own a dog), followed by cats (46.5 million households) as of 2024. As per the Bureau of Labor Statistics, the average U.S. household spends around $770 per year on their pets. In 2022 specifically, American households spent an USD 136.8 billion, which was an 11% increase over 2021 (USD 123.6 billion). According to data from the European Federation, 46% of households in Europe have a pet in 2022.
 

On the other hand, Canada pet cosmetics market expressing notable growth rate of around 5.6% in 2023. In Canada 8.5 million cats were owned in 2022 followed by 7.9 million dogs. Quebecers are more likely to have cats than dogs (at 67% compared to 48%), but in Northern Canada, British Columbia, and the prairie provinces dogs there are more dog owners than cat owners. In Ontario and Atlantic Canada, there is an even share of cat and dog owners.
 

In terms of the country US dominating with the overall market share of around 77% in the North America market. According to the Forbes Advisor, 66% of U.S. households (86.9 million homes) own a pet. Dogs are the most popular pet in the U.S. (65.1 million U.S. households own a dog), followed by cats (46.5 million households) as of 2024. As per the Bureau of Labor Statistics, the average U.S. household spends around $770 per year on their pets. In 2022 specifically, American households spent and USD 136.8 billion, which was an 11% increase over 2021 (USD 123.6 billion). According to data from the European Federation, 46% of households in Europe have a pet in 2022.
 

On the other hand, Canada pet cosmetics industry expressing notable growth rate of around 5.6% in 2023. In Canada 8.5 million cats were owned in 2022 followed by 7.9 million dogs. Quebecers are more likely to have cats than dogs (at 67% compared to 48%), but in Northern Canada, British Columbia, and the prairie provinces dogs there are more dog owners than cat owners. In Ontario and Atlantic Canada, there is an even share of cat and dog owners.
 

Europe pet cosmetics market was valued at around USD 593 million in 2023 and is anticipated to register a CAGR of 5.6% between 2024 and 2032. According to data from the European Federation, 46% of households in Europe have a pet. Rising pet grooming services and consumer spending on pet grooming product are the primary factor boosting the Europe market growth.
 

In terms of country, Russia is expressing significant growth in terms of market value of around USD 397 million during the 2023. Increasing popularity of pet ownership in Russia is creating a demand for high-quality pet cosmetics products. Nearly 57% of Russian families keep pets. Cats are the most popular domestic animals, they live in 43% of families (both mongrel (28%) and pedigreed (18%)), dogs live in 22% of families.
 

On the other hand, Germany market is anticipated to grow at 5.7% CAGR during the forecast period. The growing disposable income of germens pet owners is allowing them to spend more on their pets' well-being.
 

Asia Pacific market was valued at around USD 439 million in 2023 and is anticipated to register a CAGR of 6% between 2024 and 2032.
 

In terms of country China accounted for revenue of around USD 167 million in the year 2023 and expected to reach around USD 283 million by 2032. The increasing disposable income and urbanization in China have led to a surge in pet ownership, with a growing number of urban households considering pets as integral family members. This has created a burgeoning demand for premium pet care products, including cosmetics. With a staggering 323 million pet enthusiasts as of August 2023, the market is ripe for innovation and investment.
 

On the other hand, India is emerging as a fastest growing country for the pet cosmetics industry in terms of CAGR of 6.4% between 2024 and 2032. Dogs are the most common pets in India, with 63% of pet owners having a dog and 42% having a cat. There are over 31 million pet dogs in India. There are 2.44 million pet cats in India.
 

Pet Cosmetics Market Share

Key players involve in the market are Biocrown Biotechnology Co., Ltd, Himalaya drug company, Petco Animal Supplies, Inc., and Spectrum Brands Inc. accounting market share of 8-12% in 2023. Manufacturers are focusing on developing innovative products that meet the needs of pet owners. This could include products that are produce to specific breeds or skin types, as well as products that address specific health concerns. Manufacturers are also likely to focus on developing products that are sustainable and environmentally friendly.
 

Pet Cosmetics Market Companies

Major companies operating in the market include:

• Barklogic
• Biocrown Biotechnology Co., Ltd
• Earthwhile Endeavours, Inc.
• Floof
• General Nutrition Centers Inc.
• Himalaya drug company
• Innovacyn Inc.
• Natural Pet Innovations
• OM Botanical
• Pet Releaf
• Petco Animal Supplies, Inc.
• Petkin Inc.
• Spectrum Brands Inc.
• Super Soaper
• Wildwash    
   

Pet cosmetics Industry News

• In July 2023, OM Botanical has launched a plant-based dog shampoo that is safe, effective, and gentle on dog’s skin. OM Botanical Conditioning Dog Shampoo is completely plant-based, just like all its products for humans. It cleans all pets with a proven formula that is gentle enough for the dog’s skin while being effective enough to lift the dirt off his or her coat.
   
• In March 2023, Floof introduce the new dog skincare line. The brand’s Gentle Essentials line is formulated by a veterinary dermatologist using only human-grade ingredients and free of harsh chemicals, to keep dog's skin and fur clean, itch-free, and moisturized.
   
• In March 2023, Pet Releaf introduces new limited ingredient CBD shampoos & conditioners. For dogs that struggle with hot spots, dryness, and scratching, this plant-based shampoo includes ingredients like organic aloe, organic oatmeal, and organic full spectrum hemp extract with CBD to promote healthy, itch-free skin.
   
• In February 2023, Super Soaper launched its flagship product, a revolutionary pet shampoo solution designed to make grooming furry pets. With Super Soaper's innovative product, pet owners no longer must struggle with messy and time-consuming pet grooming.  
   

The Pet cosmetics market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type  

• Shampoo & conditioner.
• Skin Powder
• Perfume
• Eye care lotion
• Moisturizing balm
• Others (Toothpaste, Cleaning wipes etc.)  

Market, By Pet type  

• Dog
• Cat
• Others (Horses etc.)  

Market, By Price  

• Low
• Medium
• High

Market, By End Users  

• Individual pet owner
• Professional pet groomers

Market, By Distribution Channel  

• Online
  • Company websites
  • E-commerce websites
• Offline
  • Supermarket/Hypermarket
  • Pet stores
  • Others (Pet clinics etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA