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The demand for sustainable and eco-friendly packaging solutions was on the rise. Consumers and pet owners were increasingly concerned about the environmental impact of packaging waste. As a result, packaging companies were exploring and implementing more sustainable materials, such as biodegradable and compostable options, as well as incorporating recycled content into their packaging designs. Pet owners sought packaging that offered convenience and ease of use. Single-serving pouches and resealable packaging formats gained popularity, allowing for portion control, and maintaining product freshness.