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The global personal lubricants market size was valued at around USD 1.7 billion in 2024 and is estimated to grow at 9.6% CAGR from 2025 to 2034. Personal lubricants are substances applied to reduce friction and enhance comfort during sexual activity, intimate contact, or medical procedures. They help alleviate dryness and minimize discomfort by providing a smooth, slippery barrier between surfaces, such as skin and mucous membranes.
The increasing prevalence of dyspareunia and vaginal dryness among women globally is expected to drive the demand for personal lubricants in the coming years. According to the National Institutes of Health, the prevalence rate of dyspareunia ranges from 3% to 18% worldwide, affecting approximately 10% to 28% of the female population. As dyspareunia causes pain during sexual intercourse, the adoption of personal lubricants to reduce friction during sexual activity is likely to increase, contributing to industry revenue growth.
Report Attribute | Details |
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Base Year: | 2024 |
Personal Lubricants Market Size in 2024: | USD 1.7 Billion |
Forecast Period: | 2025 – 2034 |
Forecast Period 2025 – 2034 CAGR: | 9.6% |
2025 – 2034 Value Projection: | USD 4.2 Billion |
Historical Data for: | 2021 – 2024 |
No. of Pages: | 135 |
Tables, Charts & Figures: | 159 |
Segments covered: | Product Type, End User, Distribution Channel, and Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Furthermore, rising awareness about sexual health and safe sex practices is anticipated to boost the demand for personal lubricants in the near future. Additionally, supportive government policies regarding the LGBTQ community in various countries, which promote openness about sexual health and desires, are expected to further drive the adoption of sexual wellness products including condoms and personal lubricants.
Several industry participants are actively engaged in product development, new launches, and marketing campaigns to meet the increasing demand for personal lubricants. In May 2022, BioFilm expanded its portfolio by introducing ASTROGLIDE X Spray 'n Glide, a premium silicone personal lubricant. This spray lubricant offers benefits such as easy application, a gentle feel, and a cooling sensation for enhanced pleasure. Thus, the introduction of such products broadens customer reach and expands product offerings in the market, contributing to overall market growth.