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Personal Lubricants Market Size

Report ID: GMI5533
Published Date: Dec 2024
Report Format: PDF

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Personal Lubricants Market Size

The global personal lubricants market size was valued at around USD 1.7 billion in 2024 and is estimated to grow at 9.6% CAGR from 2025 to 2034. Personal lubricants are substances applied to reduce friction and enhance comfort during sexual activity, intimate contact, or medical procedures. They help alleviate dryness and minimize discomfort by providing a smooth, slippery barrier between surfaces, such as skin and mucous membranes.

Personal Lubricants Market

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The increasing prevalence of dyspareunia and vaginal dryness among women globally is expected to drive the demand for personal lubricants in the coming years. According to the National Institutes of Health, the prevalence rate of dyspareunia ranges from 3% to 18% worldwide, affecting approximately 10% to 28% of the female population. As dyspareunia causes pain during sexual intercourse, the adoption of personal lubricants to reduce friction during sexual activity is likely to increase, contributing to industry revenue growth.

Personal Lubricants Market Report Attributes
Report Attribute	Details
Base Year:	2024
Personal Lubricants Market Size in 2024:	USD 1.7 Billion
Forecast Period:	2025 – 2034
Forecast Period 2025 – 2034 CAGR:	9.6%
2025 – 2034 Value Projection:	USD 4.2 Billion
Historical Data for:	2021 – 2024
No. of Pages:	135
Tables, Charts & Figures:	159
Segments covered:	Product Type, End User, Distribution Channel, and Region
Growth Drivers:	Increasing prevalence of vaginal dryness and dyspareunia Growing desire of the geriatric population to maintain an active sex life Changing customer attitudes and high awareness regarding sex education Continuous product launches in developed economies
Pitfalls & Challenges:	Lack of awareness and proper care among elderly people in developing countries Adverse effects caused by toxic ingredients in products

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Furthermore, rising awareness about sexual health and safe sex practices is anticipated to boost the demand for personal lubricants in the near future. Additionally, supportive government policies regarding the LGBTQ community in various countries, which promote openness about sexual health and desires, are expected to further drive the adoption of sexual wellness products including condoms and personal lubricants.

Several industry participants are actively engaged in product development, new launches, and marketing campaigns to meet the increasing demand for personal lubricants. In May 2022, BioFilm expanded its portfolio by introducing ASTROGLIDE X Spray 'n Glide, a premium silicone personal lubricant. This spray lubricant offers benefits such as easy application, a gentle feel, and a cooling sensation for enhanced pleasure. Thus, the introduction of such products broadens customer reach and expands product offerings in the market, contributing to overall market growth.

Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

The global personal lubricants industry was valued at USD 1.7 billion in 2024 and is projected to grow at a 9.6% CAGR from 2025 to 2034, driven by increasing awareness and acceptance of sexual wellness products.

The water-based lubricants segment generated USD 925.6 million in revenue in 2024 and is expected to grow significantly due to its compatibility with sex toys and latex condoms, ease of cleaning, and cost-effectiveness.

The U.S. personal lubricants market recorded USD 567.7 million in revenue in 2024 and is set for notable growth, supported by a strong distribution network and reduced social stigma around sexual wellness products.

Key players in the market include BioFilm, Church & Dwight, Cupid, Good Clean Love, LifeStyles Healthcare, Lovehoney Group, Mayer Laboratories, Peptonic Medical, Reckitt Benckiser Group, SASMAR, and Sliquid.