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Personal Lubricants Market Share

Report ID: GMI5533
Published Date: Dec 2024
Report Format: PDF

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Personal Lubricants Market Share

The market is characterized by intense competition among established players and emerging brands. Key companies such as Reckitt Benckiser Group, Church & Dwight, and BioFilm dominate the market with their extensive product portfolios and strong brand recognition. These industry leaders consistently invest in research and development to introduce innovative formulations and expand their product lines.

The market also experiences significant competition from niche players focusing on natural and organic ingredients, catering to growing consumer demand for eco-friendly and body-safe options. Online retail channels have lowered entry barriers, allowing smaller brands to gain market share. Manufacturers increasingly emphasize product differentiation through unique formulations, packaging, and marketing strategies to maintain their competitive edge. As consumer awareness and acceptance of personal lubricants grow, the market is expected to become more fragmented, creating opportunities for new entrants.

Personal Lubricants Market Companies

Some of the eminent market participants operating in the personal lubricants industry include:

BioFilm
Church & Dwight
Cupid
Good Clean Love
LifeStyles Healthcare
Lovehoney Group
Mayer Laboratories
Peptonic Medical
Reckitt Benckiser Group
SASMAR
Sliquid
The Yes Yes Company
Toaster Labs
Trigg Laboratories
Uberlube

Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

The global personal lubricants industry was valued at USD 1.7 billion in 2024 and is projected to grow at a 9.6% CAGR from 2025 to 2034, driven by increasing awareness and acceptance of sexual wellness products.

The water-based lubricants segment generated USD 925.6 million in revenue in 2024 and is expected to grow significantly due to its compatibility with sex toys and latex condoms, ease of cleaning, and cost-effectiveness.

The U.S. personal lubricants market recorded USD 567.7 million in revenue in 2024 and is set for notable growth, supported by a strong distribution network and reduced social stigma around sexual wellness products.

Key players in the market include BioFilm, Church & Dwight, Cupid, Good Clean Love, LifeStyles Healthcare, Lovehoney Group, Mayer Laboratories, Peptonic Medical, Reckitt Benckiser Group, SASMAR, and Sliquid.