Personal Lubricants Market Analysis

Personal Lubricants Market Analysis

Personal lubricants market size from the water-based lubricants segment reached more than USD 750 million by 2022. Water-based lubes are used to avoid dryness and pain in the vaginal area during any sexual activity. These lubricants are becoming more popular due to their increased compatibility with sex toys, improved lubricating efficiency, gel-like consistency, latex condoms, ease of cleaning, and cost-effectiveness, among other advantages. The introduction of novel products by various manufacturers, such as fertility lubricants, as well as the widespread availability of goods like KY Jelly Personal Lubricating Gel, ASTROGLIDE Liquid, and Durex Play Tingling Cooling Lubricant, are expected to support market expansion.
 

Personal lubricants market share from the female user segment is forecasted to surpass USD 1.4 billion by 2032. The recent increase in demand for feminine-focused personal lubricant products is anticipated to lead to market value. There is high demand for sexual lubricants in developed regions like North America and Europe due to their rising knowledge. The abundance of brands offering women-related sexual wellness products will boost market revenue. Moreover, the incidence of vaginal dryness, pain, and dyspareunia among women as well as other sexual issues may increase the demand for women lubricants.
 

Personal lubricants market from the drug stores distribution channel segment is predicted to record more than 9% CAGR from 2023 to 2032. Sales of sexual health items at drug shops will increase will spreading public awareness regarding these products. Drug stores are actively promoting sexual wellness items like condoms, sexual enhancement supplements, and personal lubricants to boost sales. An increase in the number of pharmacies in low- and middle-income countries would offer impetus to the market.
 

North America personal lubricants market size is anticipated to reach over USD 1.2 billion by 2032 owing to the substantial presence of manufacturers and distribution networks that make these products easily accessible in the region. With the low social stigma associated with sexual items and the widespread availability of personal lubricants via online retailers, medicine stores, and supermarket chains, personal lubricants have high customer preference. The adoption of personal lubricants will be influenced by their multiple benefits which are anticipated to accelerate North America market trends.