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The rise of digital payments is creating lucrative growth opportunities for the personal finance software industry. With increasing online transactions, users need efficient tools to track & manage these transactions. In March 2023, according to a press release by the Press Information Bureau (PIB), Government of India, 45 billion UPI transactions were recorded between 2021 - 2022, marking eight times increase over the past three years and a 50 times surge over the last four years.
Personal finance software offers features to aggregate and categorize digital payment data, providing users with real-time insights into their spending habits. As digital payments become the norm, the demand for software that seamlessly integrates and analyzes these transactions is increasing, contributing to market growth.