Personal Care Appliances Market Size

Personal Care Appliances Market Size

Personal Care Appliances Market size was valued at over USD 20 billion in 2020 and is anticipated to register a CAGR of more than 5.5% between 2021 and 2027. The market growth can be accredited to increasing consumer spending capacity on personal care appliances, changing lifestyle, and rising importance of social appearance.

Personal care and grooming have become a part of everyone’s lifestyle for health & social reasons. Increasing influence of beauty industry trends on millennials to maintain the overall appearance is driving the market expansion. Personal care appliances include electric devices used for grooming, beautification and personal hygiene such as hair dryer, hair straightener, hair styler, trimmer, power shaver, epilator, and powered toothbrush.
 

Growing awareness among consumers about the benefits of electric personal care appliances such as enhanced efficiency, high convenience, and fast speed over conventional grooming methods is impelling the industry growth. The industry offers a variety of products for professional & personal needs such as hair care, oral care, and several other beauty & hygiene products at different & affordable price ranges.
 

The presence of substitutes such as low-cost & non-electric products for hair care and hair removal purposes is a major restraining factor in the market. The non-electric products serve similar purposes and are available at much lower costs, thereby attracting customers with lesser spending capacity. However, high efficiency and better results provided by electric personal care appliances will overcome the market restraints. The introduction of several products with technologically advanced features at varied price ranges catering to different customer categories will drive the market demand.
 

The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.