Personal Care Appliances Market - By Product Type, By Consumer Group, By Power Supply, By End Use, By Distribution Channel & Forecast 2024 – 2032

Personal Care Appliances Market Size

The global personal care appliances market size was valued at USD 22.4 billion in 2023 and is anticipated to register a CAGR of over 5.6% between 2024 and 2032. The heightened awareness of grooming and hygiene has inspired consumers to invest more in personal care appliances, especially those that offer salon-quality results at home.
 

This shift aligns with an ongoing trend toward wellness and self-care, where looking and feeling good has become a priority. With an increasing focus on personal appearance, consumers are not only buying products but seeking devices that support a complete self-care routine. For instance, according to the International Spa Association, the global wellness economy reached $4.5 trillion in 2023, reflecting a growing consumer focus on self-care and wellness.
 

This growing trend is bolstered by rising disposable incomes, which allow people to invest in premium, convenient grooming devices that save both time and frequent trips to salons. Appliances like electric shavers, hair dryers, and straighteners have become more than just grooming tools; they are essential components of a daily wellness routine. These devices have evolved significantly, offering advanced features such as temperature control, quick heating, and precision cutting that cater to a wide range of hair types and styling preferences.
 

Frequent use of grooming appliances means that product quality and durability are crucial for consumer satisfaction. When products fail to meet durability expectations, they often lead to frustration, negative reviews, and high return rates, which can damage a brand's reputation. Inconsistent or unreliable performance can erode customer trust, making consumers hesitant to purchase from the brand again. Thus, maintaining high-quality standards is essential, as it not only enhances the user experience but also fosters brand loyalty and encourages repeat purchases in the long run.
 

Personal Care Appliances Market Trends

As travel resumes post-pandemic, there is an increasing demand for compact, travel-friendly personal care devices that offer convenience and portability. Consumers are opting for grooming tools with cordless options, fast-charging capabilities, and sleek designs that fit easily into luggage, making it easier to maintain grooming routines on the go. In addition, innovations in hair care technology, such as ceramic and ionic heating elements, are becoming more popular. These advanced features help reduce heat damage while ensuring safer, more even heat distribution for better styling results, offering salon-quality performance at home and improving overall hair health.
 

Personal Care Appliances Market Analysis

Based on Product Type, the market is classified into shaving & hair removal appliances, hair styling appliances, oral care appliances, skin care appliances, massage & relaxation appliances, and others. Shaving & Hair Removal Appliances dominated the market in 2023, acquiring a market of USD 6.3 billion and is expected to grow at a CAGR of 5.1% during the forecast period from 2024 to 2032. The rising focus on personal grooming and self-care, combined with increased disposable income, has encouraged consumers to invest in high-quality, efficient devices for hair removal. The convenience and comfort of home-use appliances, offering salon-like results, further contribute to the segment's popularity.
 

Based on Power Supply, the personal care appliances market is segmented into corded and cordless. The Cordless segment dominated the market in 2023 by acquiring a market share of 61.8% and is expected to grow at a CAGR of 6.2% during the forecast period. The rising focus on personal grooming and self-care, combined with increased disposable income, has encouraged consumers to invest in high-quality, efficient devices for hair removal. The convenience and comfort of home-use appliances, offering salon-like results, further contribute to the segment's popularity.
 

North America accounted for market of USD 6.5 billion in 2023 and is expected to grow at a CAGR of 5.8% during the forecast period. Consumers in North America are more inclined toward investing in high-quality personal care devices that offer convenience and salon-like results at home, particularly as self-care and hygiene routines gain importance. Furthermore, the region’s robust e-commerce infrastructure and widespread adoption of advanced technologies also contribute to making these products easily accessible and appealing.
 

China led the Asia Pacific personal care appliances market in 2023 with a 33.4% share. There is a strong emphasis on grooming and appearance, particularly among younger consumers, which fuels interest in advanced personal care appliances like electric shavers, hair dryers, and skincare devices. Additionally, the rapid growth of e-commerce and online retail in China makes these products more accessible, with frequent promotions and discounts encouraging purchases.
 

Germany leads the European personal care appliances market. Germany's strong economy and higher disposable income levels enable consumers to invest in premium personal care devices. Environmental awareness is also growing in Germany, leading to interest in sustainable and energy-efficient appliances, which many companies have started to address with eco-friendly options, further boosting market growth.
 

Personal Care Appliances Market Share

The market, with prominent players, such as Procter & Gamble Co., Panasonic Corporation, Colgate-Palmolive Company and Shiseido Company, Limited holds a market share of ~5%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
 

Personal Care Appliances Market Companies

Major players operating in the market include:

• Andis Company
• Colgate-Palmolive Company
• Conair Corporation
• Dyson Limited
• Flyco
• Groupe SEB
• Havells India
• Helen of Troy
• Koninklijke Philips N.V.
• Lion Corporation
• Panasonic Corporation
• Procter & Gamble Co.
• Shiseido Company
• Spectrum Brands, Inc.
• Wahl Clipper Corporation
   

Personal Care Appliances Industry News

• On January 29, 2024, Koninklijke Philips NV introduced a groundbreaking hair straightener featuring Nourish Care Technology. This straightener includes specially designed serum strips infused with hair-nourishing ingredients, Vitamin E, and Moroccan Argan oil, along with Kerashine care, which styles and nourishes hair while protecting it from heat damage. The technology retains moisture typically lost due to heat, resulting in nourished, healthy-looking hair.
   
• On January 8, 2024, Panasonic Corporation launched the Palm Shaver (ES-PV6A-W), a compact, five-bladed shaver designed to fit comfortably in the user's hand. It features a five-blade system that captures and cuts every beard texture, ensuring a smooth and close shave. The Palm Shaver's body is made from NAGORI, a sustainable material derived from sea minerals, reducing plastic usage by over 40%.
   

The personal care appliances market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Shaving & hair removal appliances
  • Electric shavers
  • Trimmers & epilators
  • IPL hair removal devices
  • Other (nose & ear trimmers)
• Hair Styling Appliances
  • Hair dryers
  • Hair straighteners
  • Curling irons and wands
  • Hair clippers and trimmers
• Oral Care appliances
  • Electric toothbrushes
  • Water flossers
  • Whitening devices
• Skin Care Appliances
  • Anti-aging devices
    • Microcurrent
    • LED light therapy
    • Radiofrequency treatment devices
  • Facial cleansing tools
  • Facial massagers
  • Other (ultrasonic pore extractors)
• Massage & Relaxation Appliances
  • Hair growth stimulation
  • Foot and leg massagers
  • Electric body massagers
  • Muscle massage guns
• Others

Market, By Consumer Group

• Men
• Women
• Unisex

Market, By Power Supply

• Corded
• Cordless

Market, By End Use

• Residential
• Commercial

Market, By Distribution Channel

• Online channels
  • E-commerce platforms
  • Company Websites
• Offline Channels
  • Specialty stores
  • Supermarkets and hypermarkets
  • Department stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa