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Period Panties Market Trends

Report ID: GMI6071
Published Date: Jun 2023
Report Format: PDF

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Period Panties Market Trends

The growing urbanization among countries of developing nations across the world is one of the primary factors propelling the market expansion. The primary goal of all countries is to promote menstrual health and hygiene, reproductive health, gender equality, among others. The World Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and hygiene in water-related projects. For instance, the Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate stigma associated with women buying various menstrual products including period panties and promotes women empowerment.

In addition, the World Bank also supports underdeveloped countries by providing them access to affordable menstrual hygienic products and encourages local businesses to further distribute these products.

Authors: Mariam Faizullabhoy , Pratiksha Kamthe

Frequently Asked Questions (FAQ) :

The global market for period panties was valued at USD 241.6 million in 2022 and will reach USD 358.5 million by 2032, backed by the growing awareness regarding menstrual hygiene.

The retail pharmacy distribution channel will be worth USD 129.6 million by 2032, due to the advantages like personalized medical advice to customers, convenience, and easy accessibility of products.

The U.S. period panties market accounted for USD 45.4 million in 2022. The affordability of period panties among the target population base and ongoing technological developments are primarily responsible for the market growth.

Neione, Ruby Love (PANTYPROP INC), Proof, Knix Wear, Inc., Rael, Saalt, LLC, Victoria's Secret, FANNYPANTS, The Period Company, Thinx, Inc. (Kimberly-Clark), and Essity among others.