Period Panties Market Size

Period Panties Market Size

Period Panties Market size was valued at USD 241.6 million in 2022 and is projected to reach at USD 358.5 million by 2032 owing to rapid urbanization and growing literacy rate among women.

To get key market trends

  Download Free Sample

Period panties are a type of underwear specifically designed to be worn during menses. They are designed to provide leak protection and replace the use of traditional menstrual products such as pads, tampons, and menstrual cups. Moreover, the growing awareness regarding menstrual hygiene is further augmenting the market trends. For instance, as per estimated from the World Bank, more than 300 million women worldwide menstruate, every day. In addition, approximately 500 million lack access to menstrual products and adequate resources for feminine hygiene management. Thus, UNICEF is primarily supporting governments in building national strategies across sectors, such as health and education, that account for menstrual health and hygiene.

Furthermore, menstruation underwear is a relatively modern period hygiene product that can be used in place of more standard menstrual products such as pads and tampons. The technology used for manufacturing of period panties varies by company, but often consists of numerous layers of materials such as polyester, nylon, merino wool, and cotton targeted at blood absorption, so the individual feels dry and comfortable. Additionally, rising government initiative towards menstrual hygiene will further propel the market expansion.