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IBM Corporation, Qualys, Inc., and HackerOne collectively held a substantial market share of over 10% in the penetration testing as-a-service industry in 2023. IBM plans to integrate its AI-driven Watson platform and cloud infrastructure with PTaaS for automated, real-time threat detection and remediation. This AI-powered penetration testing will enhance IBM's speed and accuracy, particularly benefiting large enterprises. By bundling PTaaS with its extensive security services like IBM Security QRadar and Guardium, IBM aims to offer comprehensive end-to-end security solutions for enterprise clients.
Qualys leverages its cloud-based platform by combining continuous vulnerability assessment tools with penetration testing, providing a holistic view of enterprise security risks. This "always-on" approach, supported by its cloud infrastructure, extends security assessments beyond periodic tests. With scalable pricing models, including subscriptions and pay-per-test options, Qualys targets SME seeking flexible, cost-effective security solutions without significant internal resources.
HackerOne continues to emphasize its crowdsourced testing model, utilizing ethical hackers for thorough real-world penetration tests. This approach identifies hidden vulnerabilities that automated tools may miss. By offering tailored bug bounty programs, HackerOne enables organizations in high-stakes sectors like financial services, SaaS platforms, and critical infrastructure to incentivize ethical hackers to find vulnerabilities.
Major players operating in the penetration testing as-a-service industry are: