Patient Portal Market Size By Portal Type (Standalone Portal, Integrated Portal), By Deployment Mode (On-Premise, Cloud-based), By End-use (Healthcare Providers, Healthcare Payers, Pharmacies) & Forecast, 2021 - 2027

Patient Portal Market Size

Patient Portal Market size exceeded USD 3.1 billion in 2020 and is anticipated to grow at a CAGR of over 14.1% between 2021 and 2027. Growing adoption of patient-focused models in healthcare settings by healthcare providers and payers is stimulating the market growth. To cope up with the evolving healthcare industry, many organizations have implemented the patient-centric healthcare (PCH) model over the years. Patient-centric approach with the acceptance of services including EHR and patient portals offer multiple benefits such as high productivity levels, better customer experience, and improving clinical outcomes by incorporating novel digital solutions. Healthcare payers & providers are utilizing the concept of consumerism to improvise services and deliver a better healthcare experience to their users that is further projected to render positive influence on the market expansion.
 

However, several drawbacks associated with the use of patient portals such as data privacy, security concerns and high resource allocation for implementation & deployment may hinder the industry growth. The public access to patient portal augments the risk of data breach, unauthorized access to the portal, and misuse of the patient’s electronic protected health information (ePHI).
 

Rising concerns pertaining to security breach and data leaks might have negative impact on the market progression. Furthermore, patient portals contain clinical data comprising electronic protected health information (ePHI) that is eclipsed by the HIPAA Security Rule. As per the Security Rule, patient portal service providers and business associates are mandated to design efficient and administrative system that safeguards the confidentiality, integrity, and availability of ePHI. The Security Rule mandates and HIPPA compliances limit the integration and sharing of medical information, thereby limiting its use.
 

The COVID-19 outbreak arose as an unparalleled health crisis that has rendered positive impact on the patient portal market. The COVID-19 pandemic has incrementally surged the global disease burden accounting for significant mortalities. The pandemic also impacted the global economy as a whole, disrupting the multiple sectors and causing enormous financial adversities. Exponential growth in the patient influx and soaring hospital admissions have imparted enormous strain on the healthcare facilities and medical professionals. Owing to increased burden on the healthcare services, advanced modalities such as EHR were implemented to mitigate the disruptions caused by COVID-19 pandemic.
 

Patient portals that integrate with EHR were used for disease surveillance and contact tracing. It also helped in facilitating the detection of genetic susceptibility variants, channelizing to assessment of potential risk factors, complications, and drug repurposing. The use of these technologies aided real-time patient monitoring for early detection of complications, thereby promoting the application of adequate interventions and therapeutics. The COVID-19 pandemic promoted the adoption and use of digital healthcare services such as patient portals attributed to multiple functionalities and comprehensive range of applications.  
 

Patient Portal Market Trends

The increasing penetration of EHRs solutions by healthcare providers assists patients to access and monitor their medical information & increase patient participation in managing their healthcare. Growing usage of these services by federal, non-federal hospitals as well as individual physicians, thereby promotes the market potential. Hospitals and other healthcare facilities utilizing EHR-sourced technologies such as patient portals have reportedly witnessed increased clinical productivity, better patient engagement and optimized administrative processes. Due to increased benefits of EHR services, many healthcare facilities are incorporating these modalities in their administration model.
 

Moreover, the COVID-19 pandemic enacted as a key parameter driving the penetration of EHR solutions since the onset of pandemic. The Journal of Medical Internet Research study, in 2020, revealed that there was significant surge in the use of patient portals during the initial phase of COVID-19 pandemic in Colorado, U.S. The use of EHR services during public health emergency crisis, such as the COVID-19 outbreak, has helped the healthcare facilities gain quick access to patient data and analyse the large & timely volumes of clinical information for delivering appropriate information to policy makers.
 

Patient Portal Market Analysis

The integrated portals segment in the patient portal market was valued at more than USD 2.08 billion in 2020 led by the ability of integrated portals to offer one-stop solutions that aid in fuelling efficiency, multiple functionality and cost-effective solutions. Integrated patient portal solutions offer multiple functionalities such as EHR system or practice management software that reduces the expenses associated with development of custom model, as its bridges multiple systems together. In addition, research projects focusing on development of pre-integrated EHR peripherals is set to proliferate the industry expansion.
 

The patient portal market for cloud-based segment is expected to showcase 14.5% growth rate through 2027 impelled by the high preference & rising acceptance of EHR systems by small scale users, affordable pricing, and improving data safety measures for cloud-based portal services. Cloud-based patient portal is a scalable and cost-effective clinical solution integrated for collecting & storing patient information in the cloud storage.
 

Technological advancements in the healthcare IT sector over the past decades have enhanced data mining capabilities that enable administrators to monitor work processes and offers quick access to clinical information. The physicians and independent medical practitioners are integrating EHR cloud-based solutions to lower cost and reduced technological requirements. The cloud-based deployment mode eliminates the need for hardware installation, software licenses, licensing fees, maintenance costs, updates and security patches cost among others. Rather, these independent practices pay a monthly fee for accessing these services called as software as a service (SaaS) and are extensively preferred.
 

The healthcare providers segment crossed USD 1.44 billion by 2027 owing to the high penetration of EHR services including patient portals in the healthcare facilities. The healthcare provider’s segment includes hospitals, ambulatory surgical centers, acute care centers, independent medical practitioners such as physicians and other healthcare facilities. Rising significance of clinical information, increasing patient participation, enhancing workflow management and promoting clinical productivity are amongst the key variables accelerating the adoption of patient portal services.
 

U.S. patient portal market is predicted to reach over USD 3.36 billion by 2027 on account of the incentivized government policies for EHR system developers and adopters, technological advancements, successful incorporation of IT technologies and high acceptance for advanced technologies in the country. According to the United States American Hospital Association Information Technology Supplement survey data, from 2008-17, the overall acceptance rates soared exponentially from 9.4% to 96% in the U.S. hospitals. The annual average usage rates every year were relatively highest accounting for 9.6%, owing high acceptance for advanced modalities and favourable government initiatives.
 

Patient Portal Market Share

Some of the major companies operating in the market are

• Allscripts Healthcare Solutions, Inc.
• McKesson Corporation
• Cerner Corporation
• GE Healthcare
• NextGen Healthcare Information Systems, LLC
• Epic Systems Corporation, Inc.
• Greenway Health, LLC.

These market leaders emphasize on strategic formulation such as partnerships, new product development & commercialization, collaborations and others for business expansion. Additionally, these participants are heavily investing in research and development activities that allows them to develop novel solutions and proliferate their revenue share.
 

Recent industry developments:

• In June 2021, Epic Corporation collaborated with the Orlando Health St. Cloud Hospital for EHR integration with Epic’s MyChart patient portal. The MyChart portal enables patients to access their test results, receive secure messages from caregiver, schedule appointments, execute payments, and request prescription refills. This collaboration will promote streamlining health data and care delivery across the healthcare system, thereby offering competitive advantage to the company.
   
• In March 2019, Allscripts Healthcare Solutions partnered with Ephraim McDowell Health to improvise FollowMyHealth, a patient portal tool. This improvement helped in developing a holistic patient engagement solution, further facilitating secure direct messages with patients and providers. This strategic development assisted the company to leverage its technical expertise and design a product, thereby driving digital transformation that optimizes revenue creation for the company and its clients.
   

Patient portal market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2027, for the following segments:

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Market, By Portal Type, 2016 - 2027 (USD Million)

• Standalone Portals
• Integrated Portals

Market, By Deployment Mode, 2016 - 2027 (USD Million)

• On-Premise
• Cloud-based

Market, By End-use, 2016 - 2027 (USD Million)

• Healthcare Providers
• Healthcare Payers
• Pharmacies
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE