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Microsoft and Google hold a significant share in the passwordless authentication solutions industry. Microsoft’s dominance stems from its comprehensive approach with Azure Active Directory and Windows Hello, which provide seamless, passwordless authentication across its operating systems and cloud services. This integration enhances user experience and security for millions of users globally. Google has established a strong foothold with its advanced security measures, including Google Cloud Identity, Google Authenticator, and Titan Security Keys. Google's focus on enhancing passwordless options and integrating them into its ecosystem of products and services has cemented its position as a leading player.
Major players operating in the passwordless authentication solutions industry are: