Passion Fruit Extract Market Size - By Form (Powder, Oil, Concentrate), Source (Peel, Pulp, Seed), Application (Food and Beverages, Cosmetics and Personal Care, Nutraceuticals and Dietary Supplements), Distribution Channel & Global Forecast, 2023 – 2032

Passion Fruit Extract Market Size

Passion Fruit Extract Market size was valued at USD 585.8 million in 2022 and is estimated to expand at 8.6% CAGR from 2023 to 2032. Consumers are increasingly seeking natural and fruit-derived ingredients, as they perceive them to be healthier and more wholesome alternatives to artificial flavors and additives. Passion fruit extract, with its characteristic tangy and aromatic profile, adds a tropical and refreshing twist to various food and beverage products, making it a sought-after flavoring agent in the industry.
 

Rising consumer interest in better nutritional options is driving up demand for passion fruit extract. It is regarded as a natural and healthy component that is high in vitamins, antioxidants, and fiber. Passion fruit extract is being included into a variety of nutraceuticals and nutritional supplements, appealing to customers trying to improve their overall health, since there is an increasing emphasis on well-being and the intake of superfoods.
 

The lack of awareness about the health advantages of passion fruit extract is a key constraint to the passion fruit extract market's revenue growth. While this extract is high in antioxidants, vitamins, and dietary fiber, many people are unaware of its potential health benefits. This lack of awareness impedes its use in the nutraceutical and dietary supplement industries, as well as its inclusion into a larger range of health-conscious food and beverage items. Increased educational and marketing activities are required to realize the full commercial potential of passion fruit extract and grow its consumer base.
 

COVID-19 Impact

The COVID-19 pandemic initially created challenges to the passion fruit extract sector because to supply chain interruptions and decreased consumer expenditure. However, the business remained resilient as customers sought for healthier, immune-boosting goods. Passion fruit extract has gained popularity in dietary supplements and functional meals due to its supposed health advantages. During lockdowns, online shopping increased, boosting industry development as customers went to e-commerce for their food and beverage demands. While the pandemic had some short-term consequences, the long-term outlook for the passion fruit extract industry remains optimistic, owing to health-conscious consumer habits.
 

Passion Fruit Extract Market Trends

Passion fruit extract is in high demand in the food and beverage industry because consumers are increasingly demanding authentic, fruit-derived tastes. This trend is fueled by a desire for unique, exotic fruit characteristics in various goods, as well as a preference for healthier, less processed choices. As a result, firms are focused on providing pure, devoid of artificial ingredients, and sustainably obtained passion fruit extract to suit the changing needs of health-conscious and eco-conscious customers.
 

Passion Fruit Extract Market Analysis

Based on form, the powder form segment held over USD 265 million revenue in 2022. This is because powder is easy to transport and store, and it has a long shelf life. Powder is also a versatile ingredient that can be used in a variety of food and beverage products, such as smoothies, juices, baked goods, and confectionery.
 

Based on source, the pulp segment accounted for 52.7% of the passion fruit extract market share in 2022. Passion fruit extract from pulp is in high demand because of its natural origin, rich flavor, and aromatic features, which make it a popular option for food and beverage producers. Increasing numbers of customers are searching for wholesome, useful meals with added health advantages. Pulp from passion fruit is an excellent source of antioxidants, vitamins, minerals, and dietary fiber. It is hence a well-liked component of nutritious and useful meals.
 

Based on application, the food and beverages segment dominated around USD 365.3 million revenue in 2022. Passion fruit extract's distinct and tropical taste profile, which gives a unique and refreshing twist to a broad range of goods, including juices, sweets, confectionary, and sauces, is the main factor driving demand for the extract in the food and beverage sector. The need for unique and exotic flavors is growing among consumers, and passion fruit extract meets this demand by delivering a sensory experience that suits their preferences.   
 

Based on distribution channel, the passion fruit extract market size from supermarkets and hypermarkets segment reached USD 266.3 million in 2022. The ease and accessibility that supermarkets and hypermarkets provide to their customers is the main factor driving the demand for passion fruit extract from these retail outlets. Supermarkets and hypermarkets offer a one-stop shopping experience that makes it simple for customers to explore and buy a range of goods in addition to their usual supermarket shopping, including passion fruit extract.
 

Europe passion fruit extract market size recorded more than USD 205 million in 2022. Europe's rising demand in unique and exotic flavors in food and drink is the main factor driving demand for passion fruit extract. With its unique and tropical flavor, passion fruit extract is an attractive option for European customers who are looking for items that provide new taste sensations. Furthermore, as customers emphasize healthier and more natural ingredient alternatives, passion fruit's demand has increased in the region due to growing knowledge of its health advantages, including its high vitamin C content and antioxidant properties.
 

Passion Fruit Extract Market Share

Major companies operating in the passion fruit extract industry include:

• Sensient Technologies Corporation
• Kerry Group
• Döhler GmbH
• Givaudan
• Symrise AG
• Archer Daniels Midland Company
• Kiril Mischeff
• Nutrex Hawaii
• iTi Tropicals
• FutureCeuticals
• Hainan Super Biotech Co., Ltd.
• Welch Foods Inc.
• Diana Food
• The Perfect Purée of Napa Valley
• Agrana Beteiligungs-AG

Sensient Technologies Corporation is a global manufacturer of colors, flavors, and other specialty ingredients. The company offers a wide range of passion fruit extract products, including natural and artificial passion fruit extracts, passion fruit flavor concentrates, and passion fruit powder.
 

Passion Fruit Extract Industry News

• Passienol is a passion fruit seed extract (passion fruit seed polyphenol) created by MORINAGA & CO., LTD. after intensive food ingredient research. Piceatannol and its dimer, scirpusin B, are abundant in it.
   

The passion fruit extract market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Form

• Powder
• Oil
• Concentrate

Market, By Source

• Peel
• Pulp
• Seed

Market, By Application

• Food and Beverages
• Cosmetics and Personal Care
• Nutraceuticals and Dietary Supplements
• Others

Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • UAE
  • South Africa
  • Saudi Arabia