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The paperboard packaging market participants are trying to increase their market share by strategic partnerships & collaborations, mergers & acquisitions, product differentiation & development and diversification of sales & distribution network. In October 2018, Mondi plc entered the market for ‘Saturating Kraft’ with its recently launched new specialty kraft paper grade Advantage Boost that will be mainly used in laminate applications in the European market. In April 2016, International Paper Company completed the purchase of Weyerhaeuser’s Pulp business for approximately USD 2.2 billion to strengthen its market share.
The key players in paperboard packaging industry include