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Companies in the paper pigment market are implementing various strategies to boost their market share and profits. These include investing in research and development to create innovative pigment compositions and improve product performance. To effectively enter new markets, they are also prioritizing the expansion of their distribution networks and the establishment of strategic partnerships. Moreover, their advertising efforts highlight the advantages of their pigments, such as enhanced print quality and eco-friendliness. Additionally, building lasting client relationships and ensuring repeat business relies heavily on offering tailored solutions and delivering exceptional customer service. In conclusion, driving growth in the paper pigment sector requires a combination of customer-centric initiatives, strategic partnerships, and innovation.
Ashland Global is all about innovation. They constantly invest in research and development to create better performing pigment formulas. They also go the extra mile for their customers by offering custom solutions to meet specific needs. BASF SE, on the other hand, focuses heavily on sustainability. They are developing eco-friendly pigment alternatives to attract consumers who care about the environment. Both companies are good at reaching new customers by working with other businesses and having efficient delivery networks to get their pigments everywhere they need to be.
Major players operating in the market include: