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The growing urbanization among countries of developing nations across the world is one of the primary factors propelling the market progression. The primary goal of all countries is to promote feminine health and hygiene, reproductive health, gender equality, among others. The World Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and hygiene in water-related projects.
For instance, the Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate stigma associated with women buying various menstrual products including panty liners and promotes women empowerment. In addition, the World Bank also supports underdeveloped countries by providing them access to affordable menstrual hygienic products and encourages local businesses to further distribute these products.