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Panty Liners Market Size

Report ID: GMI6135
Published Date: Jul 2023
Report Format: PDF

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Panty Liners Market Size

Panty Liners Market size was valued at USD 632.1 million in 2022 and is projected to reach at USD 930.9 million by 2032. Panty liners are thin absorbent pads that are worn in the underwear to provide protection against daily vaginal discharge, light menstrual flow, or as a backup for tampons, menstrual cups, or period panties.

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Moreover, the growing awareness regarding feminine hygiene is further augmenting the market trends. Factors such as increasing disposable income, urbanization, and rising awareness about personal hygiene have contributed to the expansion of the market. In addition, with changing lifestyles, women are becoming more active and on-the-go, leading to an increased need for convenient and discreet feminine hygiene solutions. Panty liners offer a practical option for managing everyday vaginal discharge or light menstrual flow.

Furthermore, growing awareness campaigns, educational initiatives, and open discussions about feminine hygiene have played a crucial role in driving the panty liners market demand. These efforts aim to break taboos, educate women about their bodies, and promote healthy hygiene practices. The campaign included discussions about feminine hygiene and the importance of panty liners in providing protection and comfort. Additionally, Carefree launched the ‘Fresh is Fierce’ campaign to celebrate the freshness and confidence that panty liners offer. The campaign highlighted the benefits of using panty liners for everyday freshness and emphasized the importance of self-care. Such initiatives are anticipated to accelerate market share.

Panty Liners Market Report Attributes
Report Attribute	Details
Base Year:	2022
Panty Liners Market Size in 2022:	USD 632.1 Million
Forecast Period:	2023 to 2032
Forecast Period 2023 to 2032 CAGR:	3.9%
2032 Value Projection:	USD 930.9 Million
Historical Data for:	2018 to 2022
No. of Pages:	200
Tables, Charts & Figures:	290
Segments covered:	Type, Distribution Channel, and Region
Growth Drivers:	Rapid urbanization and growing literacy rate among women Increasing government initiatives towards female hygiene Novel product launches related to panty liners Rising awareness regarding organic panty liners
Pitfalls & Challenges:	Social challenges associated with panty liners in developing countries Lack of awareness regarding panty liners

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Authors: Mariam Faizullabhoy , Pratiksha Kamthe

Frequently Asked Questions (FAQ) :

Panty liners industry was worth USD 632.1 million in 2022 and is estimated to reach USD 930.9 million by 2032 driven by the growing awareness campaigns, educational initiatives, and open discussions about feminine hygiene.

Panty liners industry size from the disposable type segment reached over USD 408 million in 2022 and is poised to witness high demand through 2032 owing to their convenience and ease of use.

U.S. panty liners market size is projected to reach over USD 173million by 2032 attributed to the affordability of panty liners among the target population base and the ongoing technological developments across the country.

Some of the key market players include players include Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care Company, Hengan International Group Company Limited, and Kao Corporation.