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Sustainability concerns and an increasing focus on environmentally friendly practices are influencing the development of palatants in the pet food industry. Consumers are becoming more conscious of the ecological footprint of pet food production, leading to a growing demand for sustainable and ethically sourced ingredients. In response, manufacturers are exploring eco-friendly alternatives for palatants, such as plant-based or upcycled ingredients, to align with consumer preferences for environmentally responsible products. This shift towards sustainability is anticipated to shape the trajectory of the palatants industry in the coming years, driving innovation and prompting companies to adopt more sustainable practices throughout their supply chains.