Packaging Printing Market Size

Packaging Printing Market Size

Packaging Printing Market was valued at over USD 365 billion in 2022 and is anticipated to grow at a CAGR of around 5% between 2023 and 2032. Businesses are concentrating on developing aesthetically pleasing and branded packaging to stand out in a crowded market owing to the growing popularity of online shopping. Personalized packaging with eye-catching images strengthens brand identity while also improving the unboxing experience. Hence, packaging printing services are highly sought after, meeting the particular needs of e-commerce businesses to guarantee the safe delivery of their goods and create a positive impression on clients.

Packaging printing is the process of applying graphics, text, and branding elements onto the various types of packaging materials such as boxes, labels, and cartons. It plays a crucial role in product presentation, brand identification, and conveying essential information to consumers. High-quality packaging printing enhances the visual appeal of products and aids in marketing as well as product recognition on store shelves. For instance, in May 2021, HP Inc. and CCL Industries Inc. announced the milestone installation of CCL’s 100th HP Indigo digital press. CCL’s global fleet of HP Indigo digital label presses is running at more than 60 sites worldwide across its CCL Label, CCL Design, Avery, and Checkpoint operations. In the folding carton market, CCL has also installed the world’s first HP Indigo 35K Digital Press at its CCL Label Healthcare facility in Montreal, Canada. The new B2 sheetfed press for cartons and specialty boards offers high-definition printing, security inks, and variable data printing for track-and-trace solutions and security elements.
 

Sustainability concerns pose a significant challenge to the global market expansion. As environmental awareness is growing, there is an increased pressure to reduce the ecological footprint of packaging materials and printing processes. Stricter regulations and consumer demand for eco-friendly solutions can increase the production costs and limit design options. Finding sustainable alternatives while maintaining quality and cost-effectiveness is a complex task in this industry.